Gluten Free Food Market - Healthy Living Trends Shift Consumer Preference to Gluten Free Food

Gluten free food market drivers are expected to create an opportunity worth reach US$4.8 bn by the end of 2021 from US$2.84 bn in 2014. The market is expected to expand at a CAGR of 7.7% between 2015 and 2021. The product innovation brought in by bakers by selling gluten free items that taste and look the same as non-gluten free products are also augmenting the overall market. Thus, the growing demand for gluten free bakery products is expected to make a generous contribution to the revenues of the overall gluten free food market.

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The rising number of people with gluten sensitivity and celiac disease is a key factor driving the global gluten-free food market. In addition to this, gluten-free diet is also associated with weight management and overall health, further driving its demand. These factors, coupled with the rapid change in consumer lifestyle, are anticipated to push the global gluten-free food market to expand at a steady pace over the coming years.

The gluten-free food market is segmented on the basis of product type and geography. By the type of product, the market is categorized into baby food, ready-to-eat meals, bakery products, and pasta. By geography, the gluten-free food market is divided into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

Gluten free food has created a new revenue stream in the food and beverage industry. Known to have the ability to lower cholesterol levels, ease digestive issues, and less fattening, gluten free food is seeing an increased demand amongst health conscious consumers. The gluten-free foods market has also been receiving a significant boost from the unique marketing strategies being adopted by manufacturers who are positioning these products as healthy and natural, thereby luring a large pool of the weight-conscious population.

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The gluten-free food products market is segmented on the basis of product and geography. The types of gluten-free products available are: Baby food, pasta, bakery products, and ready meals. Of these, the gluten-free bakery products segment held the largest share in the market in terms of both volume and value, in 2014. The dominance of the gluten-free bakery products segment is expected to continue throughout the forecast period. The growth is due to rising consumption of gluten-free biscuits and the shift of investment from the specialty diabetic sector to gluten-free bakery products by manufacturers.

On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2014, Europe dominated the gluten-free food products market and represented a share of 52.5%. North America is expected to be the fastest growing regional market by 2021, on account of the positive consumer response to a gluten-free diet and the rising number of people suffering from celiac disease.

The leading companies profiled in the gluten-free food market report are Genius Foods Ltd, Freedom Foods Group Ltd, Dr Schar AG/SpA, Hain Celestial Group Inc, and Boulder Brands Inc. These players are evaluated based on key criteria such as company overview, business strategies, product portfolio, financial performance, and recent developments.

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