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Nextar Becomes #3 GPS Brand According to NPD

12-19-2008 05:58 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Nextar

Nextar Becomes #3 GPS Brand According to NPD

Nextar Becomes #3 GPS Brand According to NPD

Remarkable 473% Increase in Units Sold for the Month of November

La Verne, CA – December 17, 2009 – Nextar™’s units sold in the U.S. rose an astonishing 473% during the month of November compared to October according to The NPD Group’s retail tracking service. Nextar’s sales have been steadily increasing, taking them from sixth in September 2008 to fourth in October 2008 (63% increase in units sold over September) and now third in November 2008 (473% increase in units sold over October) in the mobile navigation category.

Year over Year Market Share for November Increases 181%
Nextar’s rise marks an incredible year for the consumer electronics firm, since their 181% year over year GPS market share increase for the month of November takes them to the number three position in market share after only three years in the portable navigation device space.

“This is nothing but good news for Nextar,” remarked Eddy Zheng, Nextar founder. “The latest NPD figures confirm that consumers are quickly learning of our wide-offering of quality, cost-effective GPS navigation units as a results of our brand awareness efforts. Likewise, retailers are realizing the value of carrying Nextar products, as evidenced by the number of retailer television commercials and circular covers our products have been featured during the critical holiday shopping season.”

The company also announced that selected Nextar GPS units, Digital Photo Frames and MP3 players have been featured prominently in the nationwide retail holiday campaigns and consumer holiday gift guides. Retailers such as Kohls, Kmart, Sears, Toys ‘R’ Us, Bon Ton, Bed Bath and Beyond, ACE Hardware, Longs Drugs, Walgreens, Office Max, and more are featuring Nextar products in their campaigns.

See Nextar at 2009 CES
Nextar will be displaying, demonstrating, and taking orders for a variety of new, exciting products during 2009 CES including: portable navigation units, MP3/MP4 Players, Solar Powered Bluetooth® In-Car Speakers Kits and Digital Photo Frames. Dates are Thursday, January 8 through Sunday, January 11. Nextar products can be seen in the South 3-31753 in the Las Vegas Convention Center.

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2008 © Nextar (Hong Kong) Limited. Nextar is a trademark of Nextar (Hong Kong) Limited. Tofasco is a service mark of Tofasco of America, Inc. All other brand names, trademarks and service marks are property of their owners

About Nextar
Nextar, headquartered in Southern California, is a global designer and marketer of consumer electronics. From the categories it enters to the products it develops and the manner in which it goes to market, Nextar’s decisions are based on its unique ‘bold and new’ philosophy. It currently offers products in the following categories: portable personal audio and video; digital photo frames; portable navigation devices; and Bluetooth®. In addition to tried-and-true consumer electronic retail outlets, Nextar products also are boldly marketed through non-traditional avenues such as department stores, automotive, mass merchants, food and drug, and do-it-yourself.

Nextar is an affiliate of Tofasco(SM), a rapidly growing company that sells products worldwide in a variety of industries. For further information regarding Nextar, visit its website at www.nextar.com or call toll free 888-849-0846

Contact:
Susan van Barneveld / Rita Lee
Antarra Communications
Work: (714) 891-3660
CES Cell: (562) 688-8621
nextar@antarra.com

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