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Digital Signage Software Market Report Forecasts Impressive Growth by 2022 - Scalar Market Research
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Digital Signage is a technology that is revolutionizing the virtual communication medium for customers. It is used for purposes such as outdoor advertising, marketing, or way finding in exhibitions, shopping malls, or airports. Digital signage helps to attract the end-users and widely used by brands for advertising. It helps increase customer interests, increase brand loyalty, and understand customer’s thought process while shopping. The wise use of digital screens and developments in digital signage software is boosting the growth of digital signage market. This software helps the advertisers to understand the behavior of consumers towards a particular brand and its products. Currently, digital signage is no longer just a presentation slide, it has become more interactive and user-friendly.
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KEY PREMIUM INDUSTRY INSIGHTS
1. The digital signage software market is bound to growth at a fast pace in the forecasted period due to reasons like pressure on communications, improving brand value and focusing over brand recognition. Companies are investing more on brand publicity and advertising their products. Companies in healthcare, retail, or sport sector should be more updated with customer requirement and should also keep the customers aware about any new product in market.
2. Increase in the e-commerce market is also in a way promoting the growth of digital signage software market. However, some factors like time consumption in creating the digital messages, customizing software as per company’s requirement, changing the perspective of marketers in a technologically-centric way are hampering the growth of digital signage software market.
3. The sales cycles are longer because there is a lack of understanding about the end-users’ benefits. Although there are several benefits in opting for digital signage software, companies are looking for alternate options that can be used and can give similar benefits to the brand and its consumers.
The digital signage software market is divided into five major geographical segments which are North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. North America is the leading region that contributes the maximum revenue. This is because both the companies and consumers are opting for advanced digital medium for two-way communications which is promoting the growth of digital signage software market. Next in line is the Europe region which is witnessing a fast growth in the forecasted period.
MARKET SEGMENTATION
This report analyzes the digital signage software market by the following segments:
Digital Signage Software Market, by Software Type
1. Edge Server Software
2. Content Management System
Digital Signage Software Market, by Services
1. Installation Services
2. Maintenance and Support Services
Digital Signage Software Market, by Application
1. Commercial
2. Infrastructural
3. Industrial
KEY MARKET PLAYERS
Key players in the digital signage software market include:
1. Scala Inc.
2. Signagelive
3. Broadsign International LLC
4. Omnivex Corporation
5. Navori
6. Planar Systems Inc.
7. Intuilab Sa
8. Mvix, Inc.
9. Novisign Digital Signage Inc.
10. Four Winds Interactive (Fwi)
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About Scalar Market Research
Scalar Market Research Inc. aspires to assist organizations from around the world to achieve their business goal with premium market research reports and consulting services. Our real-time industry tracking with the help of advanced analytics offers a crystal clear view of all the activities in niche markets. Our team, with thorough global understanding, works relentlessly to gather the necessary market insights, including customer analysis, competitions and global forecast.
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