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BrandMaker receives “CyberChampion 2008” award in the “high potential” category

12-16-2008 03:43 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: pi-consult gmbh

BrandMaker receives “CyberChampion 2008” award in

Marketing software specialist based in Karlsruhe wins with business concepts and business development

Karlsruhe, November 25, 2008. BrandMaker, a Karlsruhe-based specialist in software for marketing process optimization ( was given the first prize in the “high potential” category at the “CyberChampion 2008” award ceremony. The award was presented to BrandMaker on November 21 at the “Net Economy” conference in Karlsruhe, under the patronage of Ernst Pfister, the Commerce Minister of the state of Baden-Württemberg.

Each year, the CyberForum high-tech company network, co-sponsor of the conference, honors up-and-coming high-tech firms of the Karlsruhe high-tech sector with the “CyberChampion” designation, based on their high degree of innovation, their market potential, and the high quality of their management. The jury, composed of high-tech entrepreneurs and representatives from business, politics, and finance as well as CyberForum members, justified giving the award to BrandMaker based on its outstanding business concept and continual business development. The jury also singled out Mirko Holzer, BrandMaker’s CEO, as a noteworthy entrepreneur.

“We are proud that we were able to persuade this prestigious jury of the potential of our enterprise and of our product portfolio,” said Mirko Holzer, BrandMaker’s CEO. “We view this award as a spur to optimize our products even more, and to continue to expand our position in the market.”

BrandMaker, founded in 1999, has become Europe’s largest vendor of marketing resource management systems. BrandMaker’s marketing software is tailored to the specific demands and needs of marketing professionals in all industries. BrandMaker offers its powerful software in several versions for different sizes and structures of companies, from the smallest enterprise up to large concerns with decentralized units. Thus, BrandMaker’s Marketing Planner, provided in the form of software-as-a-service, is suited for small to mid-sized firms that want to optimize their marketing planning and budgeting; while BrandMaker’s Enterprise System offers modules that support and optimize the entire marketing process. What is more, BrandMaker’s Print & Agency industry solution provides efficient media management for print service providers and agencies.

About BrandMaker:
BrandMaker, a division of Karlsruhe-based pi-consult gmbh, is a software specialist in the field of marketing process optimization ( BrandMaker, founded in 1999, is Europe’s largest vendor of marketing resource management systems and employs about 140 people throughout Europe.

BrandMaker’s core product is the BrandMaker Marketing Resource Management System (MRM), which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker’s MRM solution consists of an extensive collection of modules covering the entire creative delivery chain, adding to productivity and reducing operational overhead in marketing. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (

Among the well-known firms that use BrandMaker in their marketing departments are Commerzbank, DekaBank, EnBW Energie Baden-Württemberg, as well as G+J EMS.

Press Contact:
BrandMaker / pi-consult GmbH
Yasemin Salur
Haid- und-Neu-Str. 7
76131 Karlsruhe (Germany)
Tel. +49 (721) 2012 519-24
Fax +49 (721) 2012 519-98

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