Relenet announces the new Social Network Suite 3.0 - First modules available in December 2008

Konstanz, Germany, December 2008. After intense developments relenet – social network solutions will release first new modules of its new social community software relenet 3.0 in early December 2008. New features will improve usability for members with its new user interface and attract increased use of companies with “social pages”.

The market for social communities is continuously growing and competition becomes fierce. The established international communities, such as Facebook, MySpace and national communities like the German StudiVz are now tackled by the trend to establish new niche communities directed at certain industries, sports, leisure and special interests. This has put an emphasis on usability of community web sites. Relenet has been working on its new social community software Social Network Suite 3.0 and has taken responsibility of this important fact. With an entirely new designed user interface relenet now offers a product that guarantees increased user friendliness and customer satisfaction.
Social communities offer companies the opportunity to organize and contact their target groups. Therefore it is highly valuable for them to market themselves effectively in social network communities that operate within their niche. The established mass oriented social networks have members with interest too dissimilar for effective marketing strategies. To compensate this factor companies are forming their own niche social networks to access their customers. Already in early 2007 Cisco Systems acquired the social network software companies fiveacross (www.fiveacross.com) and Tribe.net (www.tribe.net) to build its own social network for their customers. Industry leaders such as Air France (www.bluenity.com), Nike and Google (www.joga.com), EA Sports (www.easportsworld.com), Intel (www.wepc.com) or political campaigns like Barack Obama’s presidential candidacy (www.my.barackobama.com) are additional examples how this new phenomenon of niche communities is spreading rapidly. This trend has been forming since the last years and is now increasingly putting pressure on companies to follow. Marc Andreessen, co-creator of Netscape, predicts in an interview with the New York Times in 2007 that niche social networks are to be ubiquitous in the near future.
The new “social pages” module will tap into these developments and allows companies to strategically present themselves on their own “social page” within a niche network, says Professor Wolfram Reiners, managing director at relenet. According to the 2008 Business in Social Media Study by the Opinion Research Corporation released in September 2008, 59% of American customers who use social media sites and tools expect companies to have a presence on social media sites.
Relenet is a leading provider for professional on-demand solutions for the use of social network communities (www.relenet.com) in Europe. The relenet solution has proven its functionality successfully in several projects. "With hushcity.com relenet has created the niche social network community for all actors within the modeling industry", so Justin Miccoli, who heads up 3d Model Agency in South Africa, one of the partners of the hushcity model community. Other projects were directed towards the topics of health and medicine. On HealthCommunities, such as lungcancerC.com or fertilityC.com, patients, specialists, hospitals and relatives get connected. Also special interest communities or sport communities like sailingC.com were implemented by relenet.
The advantage of the relenet solution to the customer is that it gives the operator of the community the possibility to adapt the social network community features and looks to his specific requirements and additional functionalities and applications can easily be added.

About relenet – social network solutions:
relenet offers highly flexible social network software, enabling customers and partners to operate on-demand professional social network communities under their own brand. Relenet is able to create, customise and efficiently operate a high quality social network community within a time frame of several weeks. By taking over the complete technical implementation of the product, relenet allows their customers to invest all their time and creativity into marketing and presentation of their community. Relenet social network GmbH is based in Konstanz/Germany. Managing Director Prof. Dr. Wolfram Reiners, who has many years of experience with development and operation of social network communities, aims at supporting companies and organisations to easily and efficiently benefit from Web 2.0 opportunities by offering products and services of highest quality (www.relenet.com).

Further Information:
relenet social networks GmbH, Prof. Dr. Wolfram Reiners, Lohnerhofstraße 2, 78467 Konstanz/Germany
Tel.: +49 (0) 7531 - 8926 2800, Fax: +49 (0) 7531 - 8926 2807
E-Mail: info@relenet.com, Internet: www.relenet.com

This release was published on openPR.