Europe Frozen Fruits Market is poised to reach $1.00 billion by 2021

The Europe Frozen Fruits Market was worth $0.76 billion in 2016 and estimated to be growing at a CAGR of 5.68%, to reach $1.00 billion by 2021. Frozen Fruits consist of high levels of vital vitamins and potentially useful antioxidants as compared to the fresh ones, and also help in protecting against the heart diseases.

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Frozen Fruits are conserved at a temperature usually below -9.5°C, at which all moisture is in the solid condition. This averts the advance of microorganisms, decelerates decomposition and in turn aids in keeping fruits fresh for a prolonged period of time.

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The growth of the Europe Frozen Fruits market is majorly driven by factors such as availability of an extensive range of frozen fruit products, shifting customer purchasing patterns, and introduction of products with high nutritional value. Also, the rising population of working women has prompted the need for ready to eat convenience food, thereby replacing the conventional home cooked food. However, heavy presence of sodium and artificial preservatives in frozen foods, high price rates, and loss of natural aromas are some of the factors hindering the growth of the market in this region. Also, high upkeep and logistics cost at a cryogenic temperature for these foods are expected to pose a problem for the companies in this market.

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The Europe Frozen Fruits market is segmented based on Application, Product type, and Technique. The market for Frozen Fruits, on the basis of Application, is classified into Confectionery & Bakery, Jams & preserves, Fruit-based Beverages, Dairy, and Others. The Confectionery & Bakery segment leads the Frozen Fruits market under the application segment. However, the Jams & preserves segment is anticipated to grow at the highest CAGR due to growing demand from emerging economies. On the basis of Product type, the Frozen Fruits market is segmented into citrus fruits, red fruits & berries, and tropical fruits. Red fruits & berries segment leads the market with over 60% of the market share in terms of revenue. On the basis of Technique, the Frozen Fruits market is segmented into freeze drying and IQF. The IQF segment is projected to increase at the highest CAGR during the forecast period, as it avoids lumping of frozen fruits, predominantly pulpy fruits such as sliced mangoes.

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The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. Europe is the largest market due to the high intake of Frozen Fruit items. The European market leads the global industry and accounted for over 30% of the total revenue in 2016. User predilection towards hygiene related frozen products combined with the new trend of online grocery purchase are anticipated to have a progressive impact on the regional growth during the forecast period. Additionally, the European Food Safety Authority is also striking a limit on the usage of artificial flavours, additives, and other contact substances, which is further expected to drive the market in this region.

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This industry is extremely influenced by the macro-economic state of an economy, as the intake of frozen fruit products drop sharply due to economic slumps. The major companies dominating the Frozen Fruits market in this region are Pinnacle Foods Inc., Welch Foods, Ardo NV, SunOpta Inc., Kendall Frozen Fruits Inc., Uran Food Group Limited, Kerry Group Plc., Nestle, ConAgro Foods Inc. and General Mills.

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