Canada Women's Clothing Industry Estimated to Showcase Positive Growth by 2021 Due to the Constant Retailers Innovations

Women’s wear is the most significant product area in overall apparel, and over the past five years, the Women's Clothing Stores industry has benefited from improving demand as consumer spending levels is growing. A new study, focusing on the Canadian market of Women’s clothing finds that the industry is lined up for reasonable growth with consistent revenue growth over the next five years, as the Canadian economy continues to stabilize and consumers have reliable sources of income for discretionary spending. Market Research Hub (MRH) has recently broadcasted this new study to its wide repository, which is titled as “Canada Women's Clothing- June 2017”. The study aims to offer an in-depth analysis of the market covering factors, issues and opportunities, customer behavior and the industry developments among the top Canadian players to offer resourceful market insights till 2021.

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Nowadays, the casualization of fashion is changing how women dress and how stores cater to customers. In Canada, Clothes and clothing stores get more personal by getting smarter. This growth is largely driven by the increasing number of consumers shopping online, especially the millennials. Also, Physical shops continue to be preferred, even amongst millennial women. In the past few years, clothing and clothing accessories stores accounted for 67.0% of total clothing sales, the increase in market share was driven by gains in women's clothing and accessories. Canadian clothing retail market is becoming more polarized because of the consumer’s changing preferences and demand by category.

As per the findings, women's clothing stores have a wholehearted market acceptance and relatively standard product lines. Prioritizing comfort over style, Canadian women enjoy the clothes shopping process and are highly engaged. However, a conservative mindset towards discretionary spending means that consumers lean more towards retailers that are perceived to offer the best value. This shifts in the Canadian retail landscape drive a deeper segment into an already fragmented market. It has been analyzed that older women will continue to seek new things, and seek quality in the clothes, while younger women have more occasions to wear dresses. Apart from that Canadian women dress for comfort over style. They prefer fit first, technology second to enhance their shopping experience.

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Moreover, the research analysts also find that consumers are choosing retailers known for the values. The tendency remains skewed towards buying clothes from physical stores, as fit continues to be a concern hindering women from buying clothes online. The clothes shopping process is an enjoyable one process for the consumers, therefore international retailers are refreshing the shopping experience. By looking at these factors, retailers in Canada will need to step up their game as entrants of international brands are impacting the landscape of the clothing industry.

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