Frozen Puree Market Driven by Increasing Demand for Healthy Food

Global Frozen Puree Market Introduction:

A puree is cooked or uncooked food, usually fruits vegetables, and legumes, which is grounded, blended, pressed into the soft solid paste. Puree can be made in a blender, with special instruments such as a masher for potato, or by using a strainer, or by crushing the food. Purees generally cooked either before or after grinding. Generally, the vegetable purees are cooked in order to improve flavor and texture, to reduce their water content, remove toxic substances.

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A puree is a healthy option In order to preserve or consume food in fullest nutrient form. Puree can be frozen and preserved for the longer time without losing foods nutrient value. Thus, when compared to other food preservation option frozen puree possess significant market demand.

Global Frozen Puree Market Segmentation:

The global frozen puree market is segmented on the basis of product type as frozen fruit puree, frozen vegetable puree, and frozen legumes puree. The frozen fruits puree product market segment is expected to grow at a significant growth rate as increasing demand from baby food market is higher. Vegetable puree and legume puree are other segments expected to gain traction over the forecast period.

Frozen puree market is further segmented on the basis of distribution channel as supermarket/hypermarket, online retail, specialty stores, and others. Online retailing is gaining popularity in developing regions thus growing at the significant rate. However, supermarket/hypermarket are segments are major markets segments amongst all distribution channels, accounts for major market share.

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Frozen food market is further segmented on the basis of its applications for various food products as bakery industry, confectionary, dairy, baby food and culinary application. August all application market segments, baby food, and confectionary are major segments where frozen puree market demand is higher. In ice-creams and other flavored dairy products, frozen purees are used for flavoring and as additives. Thus dairy market segment is expected to grow at significant growth rate.

Global Frozen Puree Market Regional Outlook:

Geographically, the global frozen puree market can be segmented into major regions which include North America, Latin America, Europe, Asia-Pacific, and the Middle East & Africa. Among the regional market, North America and Europe account for the substantial revenue share in the global frozen puree market, owing to increasing demand for healthy food options, growing baby food industry, off seasonal demand for fruits and vegetables etc. Asia-Pacific is expected to grow at significant growth rate over the forecast period, owing to the growing baby food industry, growing bakery and confectionary industry etc.

Global Frozen Puree Market Dynamics:

The global frozen puree market growth is driven by growing demand from the baby food industry, confectionery and bakery industry as well as flavor dairy products. Increasing number of working moms and women are preferring ready-made purees for culinary uses instead of preparing puree at home. Increasing number of issues associated with other methods of food preservation are another factor driving consumers towards frozen purees. Frozen purees are nutrient rich no or less nutrient damage while preservation thus market demand is growing rapidly. Vegetable frozen purees of garlic, onion, ginger etc. are trending retail shelves as increasing popularity in culinary uses. While making purees there is no or less wastage of vegetables or fruits as whole parts are used thus being a healthy and cost consume preservation option frozen puree are attracting various players to invest into the market and various new entries are expected in global markets.

Global Frozen Puree Market Player:

Few key players in the global frozen puree market include Olam international, Fruit By Crops, Fruitiore, Dasita, Boiron, Hooray Puree, Kanegrade Limited,Nanjing Ringchan Corporation,Ravi Fruit etc.

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