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S4M and SMART AdServer at OMD: Media sales for the Internet

09-18-2008 05:10 PM CET | IT, New Media & Software

Press release from: S4M - Solutions for Media GmbH

Seamless integration of S4M’s media sales system and ad server technology

At OMD 2008 in Düsseldorf, on the 17th and 18th September, S4M – Solutions for Media and SMART AdServer showcase the integration of “” – S4M’s media sales system for the Internet and mobile devices - and SMART AdServer technology.

At the conference trade show OMD 2008, focusing on digital marketing, S4M and SMART AdServer demonstrate the integration of the two systems and highlight the advantages for interactive advertising users. Since integrates seamlessly with ad server technology, one of the main benefits is that users need to enter campaigns only once.

With, Cologne based systems and consulting company S4M has launched a sales solution concentrating on the particular requirements of advertising on the Internet and mobile devices. The system supports the entire sales & traffic workflow – ranging from CRM functionalities and sales proposals, through order management to delivery and invoicing. Amongst other things, it enables a flexible definition of price strategies and volume discount, provides workflow and approval processes as well as management reporting. embraces the different advertising platforms such as the Internet, mobile Internet or direct marketing and allows for flexible, easy-to-handle planning and executing of individual or standard cross media campaigns.
SMART AdServer is the fastest growing European AdServer who supplies adserving solutions to 120 customers on four continents: Interactive advertising users such as agencies, ad networks and publishers deploy SMART AdServer, which provides for example real-time statistics and also allows real-time campaign activation and deactivation. SMART AdServer considerably accelerates campaign programming, since three steps suffice even for rich media and video ads.
S4M and SMART AdServer demonstrate the integration of their systems in hall 11, booth C12, where S4M is a partner at the SMART AdServer stand.

S4M – Solutions for Media GmbH
The Cologne based company S4M – Solutions for Media, a subsidiary of arvato systems and RTL Television, develops and distributes software solutions specialized on the broadcast- and newmedia industry. Today, S4M systems are used in 30 countries around the world. Whether commercial air time sales or video content management; whether program planning, rights licensing, ratings evaluation or production planning: S4M has got the solution. Furthermore, the S4M portfolio includes professional consulting services to pass along combined knowledge of media and IT to customers.

SMART AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has 120 customers for 1200 sites spanning four continents. Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna, Diemadiafabrik … as well as a large number of sites and companies, including PIXmania, Reed Business, Radio Canada, Groupe Express-Expansion, Canal+, MSD Global, Wolters Kluwer, grupoGodo, IPM, Curse Gaming, Amiado…

S4M - Solutions for Media GmbH
Am Coloneum 3
50829 Köln

Marcus Metzner / Sabine Dzuck
Tel: +49.221.285550
Fax: +49.221.28555.210

Smart AdServer Press Contacts - Agence Point Virgule
Annabel Verrier / Marion Lauria
Email: /
Tel.: +33 1 73 79 50 59 / +33 1 73 79 50 67

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