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Global Popped Snacks Market: Growing Inclination towards Healthier Snacking Habits to Drive Consumption, notes TMR
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The main reason why the educated and urban consumers are inclined towards consuming popped snacks is because these snacks are neither baked nor fried. They are simply subjected to heat so that enough pressure develops for them to pop. Thus, this type of snack reduces the risk of increased cholesterol levels and hence, is a healthier snack alternative, safe for the heart. Some of the other factors driving the growth of the global popped snacks market include: increasing disposable income levels and reduced time to prepare meals on account of busy lifestyles, driving consumers towards quick snacking options.
It is expected that the developing nations of Asia and Latin America will be lucrative markets for popped snacks during the forecast period, whereas Europe is anticipated to lead in the market, followed by North America. Some of the ingredients used for making popped snacks include corn, potato, rice, chickpeas, or a combination of these. Popped snacks are available in different flavors and added ingredients such as multigrain, barbeque, and humus. On the basis of type, the global popped snacks market is segmented into sweet, salty, and mix of salty and sweet. Taste preferences different across different regions in the world. On the basis of distribution channel the market is segmented into retail stores, super/hyper market, and online. Supermarket segment is leading in the market in terms of distribution channel.
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The report segments the global popped snacks market on the basis of geography, type, and ingredients and studies each of these segments and their sub segments in a detailed manner. Key factors driving the growth of the market have been discussed along with a mention of all the factors creating a hurdle for the growth of the market. The prevalent trends impacting the market and the future opportunities waiting to be explored are also studied in the report.
Some of the leading players in the global popped snacks market are Popchips, Walker, Ferrero S.P.A., Frito-Lay, Kellogs Co., Kraft Foods Inc., Kettle Foods, General Mills, ConAgra Foods, and Snyder's-Lance.
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