Digital Innovators: From Artificial Intelligence to Personalisation 2.0

Companies have been collecting petabytes of data, but to date struggle to make sense of it all. Artificial intelligence is enabling brands to better synthesise and incorporate those learnings into efforts to create a more personalised consumer experience. This report explores 10 innovative ways companies are leveraging artificial intelligence to move commerce into the next era of personalisation. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on.

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Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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Product coverage: Digital Innovators, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates

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Table of Content:
Executive Summary
Digital Innovators: From Artificial Intelligence to Personalisation 2.0
Euromonitor International April 2017 Introduction From Artificial Intelligence to Personalisation 2.0

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