mhealth Market Is Expected To Grow In Low And Middle Income Countries

mHealth or mobile health market has witnessed rapid growth in the recent past, mainly driven by deeper penetration of smart phone and internet to low and middle income countries. Integration of medical devices with smart phones have enabled superior control over medical devices, and better visualization of data. This has also helped in collating organized medical data in digital form. Convenience, ease of use, cost effectiveness, real time monitoring and ability to remotely monitor patient were some of the major factors promoting adoption of mHealth apps. mHealth market has been segmented by applications into education, fitness, nutrition, women health, medication reminder, medical device specific apps, hospital/physician search apps, and others.

Increased use of smart phones and their integration with medical devices has helped in rapid disease diagnosis at low cost. mHealth has transformed the healthcare services my giving the power to not-so-skilled professionals and patients themselves. This has enables patients in managing their own health, thus early diagnosis of diseases is possible. Healthcare professionals have also utilized smartphones for remote patient monitoring, and telemedicine. Integration of medical devices such as ultrasound, fundus camera, DNA sequencers and various others with smart phones has enabled healthcare professionals in providing basic medical care to remote areas where there is scarcity of hospitals or medical setup. Free apps are made available by numerous companies that can smart phone into an activity tracker. Finding an appropriate physician, rating clinics, and maintaining medical records at home are other factors driving adoption of medical apps. Medical insurance companies and government agencies have effectively utilized digitalized data from smartphone apps for designing insurance plans that are suitable for patients. These aspects have fueled the mHealth market to grow at double digit growth rate throughout the forecast period.

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The global mHealth market is not only confined to developed countries in the North America and Europe, but also in developing and under developed countries in Asia Pacific, Latin America, Middle East and Africa. In rural areas of Africa where patient are reluctant to visit physicians for medical treatment, healthcare apps and new technology miniaturized medical devices have assisted in primary screening of patients. The overall mHealth market is expected to grow in low and middle income countries as awareness about healthcare applications increases among general public as well as physicians.

Currently mHealth market is fragmented with large number of players operating at global as well as local level. Some of the leading players in the market include Apple, Google, Microsoft, WebMD, GoodRX, Fitbit, Jawbone, Garmin, Polar, Medtronic, Sanofi, LifeWatch, Philips, Omron, and Qualcomm among various others.

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