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Driving Factors for Argan Oil Market

Global Argan Oil Market: Overview

With growing demand for non-timber forest products (NTFP), there has been increased inclination of local conservatives to preserve such plants, of which argan oil has gained significant traction. Furthermore, consumer inclination towards herbal and botanical ingredients in different products ranging from cosmetic, food to medical products is likely to fuel the argan oil market growth. This is further leading to commercialisation of argan oil across the globe. As a food ingredient, argan oil acts as energy booster with consumers suffering from vitamin deficiency, heart problems, and low metabolism. Similarly, cosmetic producers are using argan oil in beauty products for moisturizing and anti-aging effects. Argan oil exhibits properties such as anti-oxidants, fatty acids, and the linoleic acids, which help in fighting issues such as fine lines, inflammation, acne, scars, and stretch marks. Furthermore, pharmacological and savoury properties of argan oil are contributing towards increased demand for argan oil across the globe. Increasing adoption of argan oil in cosmetic and culinary application have led companies to develop formulations using argan oil. This has also led to growing contribution from domestic, international and nongovernmental organisations associated with argan oil primarily in Morocco.

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Global Argan Oil Market: Drivers and Restraints

The argan oil market is fuelled by increasing demand for natural-based ingredients, especially in cosmetic and hair care products. Furthermore, increasing customer awareness about argan oil’s benefits is anticipated to fuel argan oil market growth in the forthcoming years. Mass merchandising and global penetration strategy coupled with the online availability of product are key strategies adopted by companies in the argan oil market. Other growth stimulating factors of argan oil market include improvement in the extraction process of argan oil, increased production capacity, and climate change. Furthermore, growing demand for enhanced nutrients and vitamins among consumers in products ranging from food and beverages to personal care products is anticipated to stimulate the argan oil market growth in the near future. However, agricultural exploitation, non-availability on retail stores, and high prices of argan oil as compared to other available oils are restricting the overall argan oil market growth. Although, high-price of argan oil restricts its adoption among consumers, improvements in argan oil extraction and improved production capacity by the argan oil manufacturers is anticipated to offer sustainable growth to the argan oil market during the forecast period.

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Global Argan Oil Market: Segmentation

On the basis of source, argan oil market is segmented into:-
Natural
Organic

On the basis of applications, argan oil market is segmented into:-
Medical
Food
Cosmetics

On the basis of sales channel, argan oil market is segmented into:-
Hypermarket/super market
Franchise outlets
Medical shops
Online

Global Argan Oil Market: Region wise Outlook

The global argan oil market is divided into seven regions, namely Latin America, Asia Pacific excluding Japan (APEJ), North America, Western Europe, Japan, Eastern Europe, and Middle East and Africa (MEA). As compared to other regions Middle East and Africa dominated the argan oil production. Increased customer awareness regarding natural ingredients especially in countries such as India, Brazil and China is expected to fuel the argan oil market growth in the forthcoming years. Asia Pacific is expected to emerge as a potential area for global as well as regional players investing in the argan oil market. This is further supported by extensive research and development coupled with growing application of argan oil in medical and food industry.

Global Argan oil Market: Key Players

Some of the key players identified in the argan oil market includes:

Nadifi Argan
Argan Liquid Gold
Josie Maran Cosmetics
Argan Diva
Biopur
Essence Of Argan
Saadia Organics and
Zineglo
ARGANisme Cosmetics S.A.R.L
OLVEA Morocco

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