Samsonite OutLab launches 2008 Winter Series Collection

India, September 2008. Following the successful global launch of its Outdoor summer collection and with the winter sport season just around the corner, Samsonite OutLab extends its offering to introduce two new special winter collections.

Samsonite has always been at the heart of the true adventurer. In 1910, when the company was founded, travel was for the brave and the intrepid – true explorers. The company’s products reflected the harsh realities of travel in those days. That idea of exploration is the inspiration for the latest initiative in the outdoor series under the brand name of Samsonite OutLab.

Teaming up with legendary mountain rider, Jeremy Jones, Samsonite OutLab reinforces its commitment to creating innovative, stylish and highly technical outdoor products by developing and testing its most technical collection – X+Winter in collaboration with Jeremy Jones.

“Samsonite is well known for its travel and design expertise so working with the brand was a natural decision. I wanted to be part of creating a high quality performance range that I would actually use and know will work in the elements,” Jeremy Jones said of the partnership. Jones knows the dangers and the perils of the extreme mountain conditions and just what the explorer needs, and Samsonite OutLab has the technical knowledge and skills to fulfill that need.

Samsonite OutLab combines the brand’s 98 years of heritage, unrivalled travel expertise and outdoor experience to develop innovative and technical collections. The new lines bring modern outdoor design, contemporary style and unrivalled functionality to life. Combining these principles, Samsonite OutLab offers two new winter ranges for 2008:

X+ Winter Series – Technical and serious, ideal for the explorer who prefers to set off the beaten track and explore the mountain and its limits with ease. A technically innovative collection of bags and packs designed for active adventure-seekers providing them with reliable bags, essential for taking on the outdoors and all its elements. For example, the Backcountry Pack – used and tested by Jeremy Jones on his big riding adventures, the Duffle Backpack - a very versatile duffle bag that can easily be converted to a backpack, some great hybrid wheeled bags with hard bottom shells and soft tops, such as the Upright M (cabin size) and L, and some innovative new ideas such as the unique Sled bag with miniature skis on its back for easy mobility even on snow and ice.

Median Winter – Tough and stylish, ideal for outdoor sport enthusiasts and everyday urban jungle explorers. The Median Winter collection takes the modern city dweller to the ski slopes in its new winter styles and colors featuring everything you need on the mountain from backpacks, duffle bags and wheeled duffle bags. Stylish snowboard/ski bags will complete the winter look and bring amazing practicality on any winter excursion.

Also available are the specialized outdoor/active lifestyle collections:

Sloth – A highly contemporary collection of organic soft shapes, Sloth is a water and slash resistant collection using innovative construction techniques such as Superfabric® and reversibility; designed for the more extreme outdoors traveller.

The Samsonite OutLab collections are available in a variety of styles to include daypacks, outdoor backpacks, laptop backpacks, duffels, wheeled duffels, uprights and messenger bags.

In addition, to great design credentials, the collections have undergone Samsonite’s rigorous series of tests to ensure their quality and durability to include tumble, drop, handle, wheel, lock and zipper tests.

EDITOR’S NOTES:
Available September 2008
www.samsoniteoutlab.com

About Samsonite

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilising top designer expertise from around the globe, Samsonite creates unparalleled products that fulfil the travel and lifestyle needs of the sophisticated traveller. For 98 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite Outlab, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite. Life’s a journey.

About Samsonite OutLab

Samsonite OutLab combines Samsonite's 98 years of heritage, unrivalled travel expertise and technical know-how with an unbeatable depth of expertise from the outdoor world. Modern outdoor design, contemporary style and unrivalled functionality and technical details ensure a unique signature. Aimed at today’s everyday and professional explorer; Samsonite OutLab marries Samsonite’s heritage of equipping early explorers and adventurers, applying these values and experience with modern-day travel expertise to deliver an unrivalled choice in travel outdoor performance and lifestyle bags.

For further information please contact:

Shweta Sharma
MelCole Public Relations
Tel.: 011-29833118
Mobile: 9811477404
Email: Shweta_Sharma@melcole.com

This release was published on openPR.