Press release
Samsonite opens new store at Dalma Mall in Abu Dhabi
Samsonite opens new store at Dalma Mall in Abu Dhabi11th store in the UAE is part of company’s aggressive growth plans
Reinforcing its aggressive growth plans across the Middle East, Samsonite Group – the worldwide leader in travel solutions – has announced the opening of its new store at Dalma Mall, a leading shopping destination in Abu Dhabi.
The new store is Samsonite’s 2nd mono brand outlet in Abu Dhabi and 11th in the UAE. Spread across 800 square feet and situated on Level 1 of the Dalma Mall, the store showcases the entire range of Samsonite luggage solutions including the latest business collection and sports backpacks.
In his comments, R.Jailriishans,Vice President ME at Samsonite, said: “We are delighted to extend our exceptional offering and travel luggage solutions to shoppers at Dalma Mall. This outlet offers us an opportunity to cater to established communities in the neighbourhood such as Baniyas, Mafraq, Wathbah and Shahama.”
Dalma Mall, located on the Abu Dhabi-Tarif-Al Ain Highway, is strategically situated to serve some of Abu Dhabi's new developments such as Khalifa City, Mohammed Bin Zayed City, Raha Beach, Raha Gardens, among others.
JaiKrishnan added: “The new store reinforces our ambitious growth plans and supports our strategic objective of being more accessible to our valued customers. We aim to further enhance our retail footprint, with more stores in the near future. Through this aggressive expansion, we aim to further our legacy of leading the travel industry to new levels of innovation.”
Samsonite, which was established in 1910, has grown from a small company with 20 employees in Denver, Colorado, into a global corporation with over 8,000 employees working in over 30 locations around the globe and annual sales of close to 1 Billion.
About Samsonite Group
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 101 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite Red and American Tourister brands. Samsonite, Life's a journey!
Issued by Landmark PR & Event Management
For press information contact:
Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com
About Samsonite Group
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 101 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite Red and American Tourister brands. Samsonite, Life's a journey!
Landmark PR & Events
Dubai Media City
P.O.Box: 502182 – Dubai, U.A.E.
Tel.: +971 4 391 2140
Fax: +971 4 390 4345
Mob: +971 56 7784453
Website: www.landmark-pr.com
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