A New Icelandic “Movie Star”
The hottest garment in movies these days is the Glymur softshell jacket from 66°North. Anita Briem wears this type of jacket in the movie Journey to the Center of the Earth, and the jacket has received a lot of positive attention internationally. This has among other been seen in increasing sales of the jacket in 66°North’s online store, www.66north.com, since the movie‘s premiere this summer.
The newest film where stars don clothes from 66°North is the French movie Humanis which will be premiered in the beginning of 2009. Humanis is about a group of scientists who are probing into the development of Man, and a family that must fight for their lives in a ravine in the Swiss Alps. Some of best known actors of the French movie scene star in the movie, among them Dominique Pinon, well known from the films Amélie Poulain and Delicatessen. The following image shows Pinon and the actress Elise Otzenberger wearing Glymur softshell jackets from 66°North.
For further information contact:
Helga Vidarsdottir - 66°North's Vice President of Marketing
Tel: +354 535 6600
66°North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.
The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66°North brand is sold in retail stores in Europe and North America.
For further information about 66°North visit our international website, www.66north.com.
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