Bigmouthmedia reports UK PR Companies Missing Out On Digital Opportunity
According to the new bigmouthmedia digital marketing news (http://www.bigmouthmedia.com/news_information/industry_news/ ) survey of Britain's 100 leading press and public relations agencies, 79% of the industry's major players have yet to develop a set of online and social media services.
Meanwhile - despite the steadily increasing importance of blogging as a media tool - the survey showed that a surprising 89% are still failing to publish their own blogs.
"In today's media environment it is vital that businesses communicate online, and companies that choose to ignore this are running a major risk. Traditional PR tactics are not going to go away anytime soon, but it is essential for companies to integrate online PR and social media into their existing offline communications strategies," said Lyndsay Menzies, Managing Director of Bigmouthmedia UK.
Commenting on the research Adam Parker, Chief Executive of online news distribution company webitpr, added: "Despite finding that an increasing number of UK PR professionals are on the ball when it comes to online PR this survey confirms our experience that a high proportion are still more focused on traditional media. However, given that this is most probably a reflection of client budget and resource allocations, perhaps what we should be asking ourselves is what this says about UK business' attitude towards online communications."
(44) 131 555 4848
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation (http://www.bigmouthmedia.com/ ), PPC, Online Media Planning, Affiliate marketing (http://www.bigmouthmedia.com/products_services/affiliate-marketing/ ), Social Networking, Brand Monitoring, Online PR and Web Analytics.
Leading the digital marketing strategies of a third of the UK's most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.
Full details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Bigmouthmedia reports UK PR Companies Missing Out On Digital Opportunity here
News-ID: 51982 • Views: 901
More Releases from Bigmouthmedia
Bigmouthmedia's Fiona Robertson gets call up to the a4uexpo advisory board
Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe's largest affiliate and performance marketing conference, a4uexpo. Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its
Bigmouthmedia chosen to run Fujitsu PPC campaign
Electronics giant Fujitsu has chosen bigmouthmedia, Europe's largest independent digital marketing agency, to lead its international PPC campaign. Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company's paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom. David Hardy, bigmouthmedia group's international sales and marketing director, commented on the deal saying: "We're
Bigmouthmedia welcomes Microsoft Yahoo deal as a serious challenge to Google
Bigmouthmedia has welcomed reports of a new search partnership between Yahoo and Microsoft's Bing search engine, stating that the new arrangement could rejuvenate competition in a market currently dominated by Google. Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under
Bigmouthmedia releases 2009 Digital PR survey
Bigmouthmedia's 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK's leading public relations firms are still failing to get to grips with the world of online media. According to the latest updated survey of Britain's 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last
More Releases for Britain
What Britain Wears: Swim & Beachwear
"The Report What Britain Wears: Swim & Beachwear provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz" With over half of consumers purchasing swim & beachwear for every holiday they take, the popularity of this category proves to be resilient. The appeal of festivals has also helped widen the range of occasions in which swim & beachwear is worn, with cover-ups
Mechline Joins Made In Britain Campaign
Founded more than 20 years ago, Mechline Developments is a manufacturer of specialist equipment for the food service and environmental industries. With an innovative product portfolio including AquaTechnix (pre-rinse sprays, taps and faucets), QuickLink (mobilisation systems for sinks and dishtabling) GreasePak (drain maintenance system for kitchens) and the Waste20 food waste bio-digester, Mechline creates and manufactures solutions for commercial kitchens. Kristian Roberts, Marketing Manager at Mechline; “We are proud to announce
goFLUENT expands its operations in Britain
Increasing demand for its products globally has prompted goFLUENT, a leading provider of Business English training which works with many of the Fortune 500 companies around the world, to begin a recruiting drive for British-based native English speakers. They will augment goFLUENT’s existing team of 400 or so trainers, who are based in the USA, Canada and the Philippines. More than 2,000 companies worldwide use goFLUENT’s language training programme, which
WINAICO doubles success in Great Britain
Press release 2/2012 WINAICO doubles success in Great Britain Ecobuild and British branch impress visitors interested in PV Creglingen, 29.03.2012 – The presence of WINAICO at Ecobuild, the world’s largest exhibition for sustainable construction, ecological design and environmental protection in London, was met with intense interest. Hundreds of interested visitors were won over by the exceptional product quality. “Participation in the Ecobuild was a complete success. Our exclusive, comprehensive insurance package further increased the
WINAICO takes off in Great Britain
Creglingen, 13.04.2011 – WINAICO Deutschland GmbH, subsidiary of Taiwan module manufacturer Win Win Precision Technology Co., Ltd. has launched itself successfully on the British solar energy market. After the company received the MCS certificate required to sell its mono- and polycrystalline modules of the WSP series in Great Britain early this year, there was no longer anything in the way of its launch onto the British market. The British product
Business Sale Report supports Startup Britain
Staff from the Business Sale Report joined some of Britain's most successful entrepreneurs last week to take part in the launch of StartUp Britain, a private sector campaign that has been put together in response to the Government's call for the nation's economic recovery to be 'enterprise-led' London, UK, April 02, 2011 -- Staff from the Business Sale Report joined some of Britain's most successful entrepreneurs last week to take part