Press release
Haier bumper prize winners fly to Beijing for Olympics
New Delhi, August, 2008: At a time when India has struck gold at the Olympics what better way to celebrate win than being there and cheering for the Indian team. Haier, one of the largest Consumer Electronics & Home Appliances brand across the globe flew 3 couples who were bumper prize winners of last year’s mega festive promotional offer "Haier Lao Olympics Jao" to Beijing.The mega consumer offer that was on from October 10 till November 15 in 2007 entitled 3 lucky bumper prize winners a chance to win a 4-day all paid trip to the Beijing Olympics. Haier also decided to sponsor the winner’s respective spouses for the Mega Games to Beijing, making their trip even more memorable.
The three lucky couples Mrs. Tuhina and Debasis Roy from Kolkata, Ms. Anjali and Mr. Vijay Shah from Mumbai and Mrs. Somika Sethi and Gopal Valecha from Delhi will not only get a chance of a lifetime experience of witnessing Olympics live but will also tour of the world class Beijing City, visit to the Haier Olympics Showroom and the Olympic Theme Park. Accommodation, Food, Airfare and travel being taken care the winners also get lots of exciting gifts during their stay in Beijing.
Mrs. Tuhina Roy was extremely excited about this lifetime treasure and says ‘It is actually a dream come true. Thanks to Haier for giving such an opportunity to us. We have been using the Haier washing machine in the past and we are extremely satisfied; this opportunity brings us even more closer to the brand’.
Mr. Vijay Shah said “Both of us are very excited about the whole trip. This festival time was fortunate for us; we got a great product from Haier and a bonus trip to Beijing. We have been more than lucky”
“Haier India has a long standing commitment to its consumers. Time and again we have been adding value for our customers with state of the art products and innovative consumer promotion campaigns where the consumer stands to win an assured gift on the purchase of any Haier product. We have an aggressive plan in place to reach out to our customers this festival season and by launching this campaign we expect to maximize our sales during the festival period”, states Mr. R T Rajan, Director - Sales and Marketing, Haier India.
Rinu Jha / Anika Sahni
20:20 MEDIA
9999687155 / 9810648763
About Haier Group
The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2007, the group turnover aggregated US$ 16.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture, Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
About Haier India
Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India the company’s product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company’s exclusive showroom showcases Haier’s entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.
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