Haier Refrigerator Models are now with Star Rating

New Delhi, April 17, 2008: Haier, one of the largest Consumer Electronics & Home Appliances brand across the globe, introduced new range of '4 Star Rated' refrigerators for the first time in the Indian market, defining the highest standards of energy efficiency.

Haier India has achieved certification for its energy efficient Refrigerators from Bureau of Energy Efficiency, a board under the Govt. of India which certifies the capability of any type of laboratory to comply with standard energy norms. The need of certification came into existence from 1st Jan 2007 onwards after the Energy regulation for refrigerators came into force.

Mr. R T Rajan, Director, Sales and Marketing, Haier Appliances India said, “Achieving 4 Star rating signifies our capabilities and endeavour towards meeting the highest standards of quality and compliance for our product offerings. Energy Efficiency is a critical attribute for all appliances as helps in saving electricity and directly benefits users. Haier has always been a pioneer in innovative technology and path-breaking R&D world over ".

Madhavi Kochar / Rinu Jha
9810788188 / 9999687155
20:20 MEDIA
Ph. 011- 26933291-97
Email. madhavi@2020india.com / rinu@2020india.com

About Haier Group

The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2007, the group turnover aggregated US$ 16.2 billion. The product range comprises of over 16,000 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture; Haier has been widely recognized as a leader of 9 products in terms of domestic market shares and the 3rd player of 3 products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria. Haier is the official sponsor of the Beijing Olympics, 2008.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004 from north India. In India the company’s product range includes refrigerators, air conditioners, washing machines, Colour Televisions including LCD and Plasma, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company’s exclusive showroom showcases Haier’s entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.

This release was published on openPR.