Press release
CHD Expert Evaluates the Mexican Restaurant Industry, the Second Most Popular Menu Type in the USA
Americans love Mexican food, and not just on Cinco de Mayo. While once mainly popular in the southwest, the Mexican Menu Type has gone on to conquer much of the country, thanks in part to not only its flavor, but also its convenience and budget-friendly prices. Considering the popularity of Mexican cuisine across the country, CHD Expert, a global leader in aggregating, analyzing, and managing foodservice data, evaluates recent trends in the Mexican restaurant landscape across the USA."From small taquerias with a loyal local customer base, to the chains with addicted millennial customers, our nations Mexican restaurants are a deep well of demand for businesses who want to sell more into this menu type." said Catherine Kearns, General Manager of CHD Expert The Americas. "Many distributors and suppliers have niche products focused towards restaurants that serve Mexican food, and it is important for them to understand their sales potential and where opportunities lie within this lucrative menu type."
As of April 2017, there are more than 59,800 Mexican restaurants in the United States and the Mexican Menu Type represents approximately 9 percent of all restaurants in the USA. At the time of this release, Mexican edged out Pizzerias for the second most common non-simplified US menu type, with Pizzeria falling into the third position with approximately 59,300 Pizzeria restaurants across the USA.
As a whole, the Mexican menu type generates approximately $45 billion in annual retail sales, averaging approximately $766,000 per unit.
Broken down by segment, 58 percent of Mexican restaurants are Full Service Restaurants and 42 percent are Limited Service Restaurants. By definition FSRs operate with a wait staff and offer table service, while LSRs require food to be purchased at a counter and paid for before food is served.
Breaking these LSR operators down, Taco Bell makes up 42 percent of all LSR Mexican Chain restaurants. This Yum Brand juggernaut continues to captivate the millennial customer with menu innovations, from the Doritos Locos Taco to their newly available, Naked Breakfast Taco and Mexican Crispy Chicken Pizza. The other most prevalent Mexican chains are Chipotle Mexican Grill (15%), Qdoba Mexican Grill (4.4%), Moe's Southwest Grill (3.9%), and Del Taco (3.6%).
According to CHD Expert's data, 52 percent of Mexican Menu Type LSRs are Chains, whereas only 3 percent of Mexican Menu Type restaurants are FSRs Chains (CHD Expert classifies an independent as a restaurant with nine or less units in operation.)
Within the FSR market segment, 85 percent of the restaurants fall within the Casual Dining category, followed by Family Style (12%), Upscale Dining (3%) and Fine Dining (less than 1%). Chuy's and On The Border represent two of the larger Mexican FSR chains.
And while only a hand full of Fine Dining Mexican restaurants across the nation, some of these eateries offer the finest dining experiences one can experience across the nation. Including celebrity chef Rick Bayless's TOPOLOBAMPO in Chicago, which grosses more than $5 Million annually and a $50+ average check.
Geographically speaking, it's no surprise that the state of Texas is el jefe in terms of total Mexican restaurants within its state lines, with 18 percent of the state's total restaurants being of the Mexican Menu Type, two times higher than the national average. And to further validate the southwest roots of Mexican cuisine in the USA; New Mexico (14%), California (13%), Arizona (13%), and Colorado (12%) round out the top five states with the largest percentage of the Mexican menu type within the state's total restaurant landscape.
CHD Expert packaged the most interesting facts and figures into a trends report designed to help foodservice industry professionals better understand the Mexican restaurant landscape in the United States.
To access the 2017 Mexican Restaurant Trends Report in its entirety, please visit: http://info.chd-expert.com/chd-expert-mexican-restaurant-industry-trends-report
Or, to purchase a list of Mexican restaurants broken down by state and business size, please email cathy@chd-expert.com.
Data Ingredients. Growth Served. For over 20 years, CHD Expert has collected, analyzed, and managed foodservice and hospitality data to help businesses win in this fragmented and fast-moving industry. Our comprehensive and segmented data allows us to adapt our local and global insights to our clients' objectives. From ideas to execution, we deliver actionable solutions that drive business growth. To learn more, please visit chd-expert.com.
CHD Expert The Americas
130 S. Jefferson St., Suite 250
Chicago, IL, 60661 USA
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release CHD Expert Evaluates the Mexican Restaurant Industry, the Second Most Popular Menu Type in the USA here
News-ID: 511180 • Views: …
More Releases from CHD Expert Group
Fast & Fresh: CHD Expert Evaluates the Fast Food Restaurant Landscape of the USA
Americans are always on the go. In a hectic world dotted with drive-thrus and prepackaged snacks, restaurant operators need a new way to draw diners in. Fast food has long been a popular choice for busy Americans, but what place does it have in a new foodservice landscape where consumers have begun to demand their food be both tasty and healthy? CHD Expert, a global leader in aggregating, analyzing, and…
CHD Expert Evaluates the 2017 U.S. Healthcare Foodservice Industry Market Landsc …
As the healthcare debate continues to heat up in Washington, much of America is wondering how new policies might change the healthcare industry. For companies looking to capitalize on whitespace opportunities created by a landscape in flux, CHD Expert, a global leader in aggregating, analyzing, and managing foodservice data, provides an overview of the current healthcare foodservice industry in advance of the AHF 2017 Annual Conference, highlighting profitable avenues for…
From Pit to Plate: CHD Expert Evaluates the U.S. BBQ Restaurant Landscape
Are you looking for a uniquely American culinary experience? Barbecue is a centuries-old cuisine with dozens of variations and styles – and could be a strong contender for America’s quintessential food. With barbecue being such a popular choice for Americans, CHD Expert decided to evaluate trends within the barbecue restaurant landscape across the country.
As of July 2017, CHD Expert’s database has data and restaurant information for more than 15,200 barbecue…
More Releases for Mexican
On Cloud Shoes: The 2025 Mexican Footwear Revolution
As of 2025, the world sneaker market keeps growing, and among the standout names for comfort, performance, and innovation is On Cloud shoes (https://oncloudshoess.com.mx/). These were once a Swiss brand before rising to global fame due to its advance technology and minimalistic designs. Currently, On tenis shoes have not only gained a spot in the heart of runners and athletes but also lifestyle enthusiasts in Mexico.
With increasing Mexicans adopting…
Burritos Industry Report Focuses On Top Companies- Chipotle Mexican Grill, Qdoba …
"Burritos Market is growing at a High CAGR during the forecast period 2034. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market".
Burritos Market is expected to expand from $ 6542.84 Million in 2025 to $ 10272.83 Million in 2034, with a compound annual growth rate of 5.45%.
"Burritos Market Forecast to 2034" a detailed analysis report added by the…
Discover Authentic Mexican Flavors at Naperville's Newest Taqueria
Image: https://www.getnews.info/wp-content/uploads/2024/08/1724718263.png
Experience the true taste of Mexico with every bite at Naperville Taqueria.
Naperville Taqueria, owned by Nir Mor, opens at 955 W 75th St, Naperville, offering authentic Mexican tacos, burritos, and more, crafted with fresh ingredients and traditional recipes.
Naperville, IL - August 27, 2024 - Residents of Naperville, get ready to embark on a culinary journey through the vibrant flavors of Mexico with the opening of Naperville Taqueria. Located…
Mexican Food in Lakewood, CO Offered by Maria Elena's Mexican Restaurant
Image: https://www.getnews.info/wp-content/uploads/2024/03/1711256351.jpeg
Maria Elena's Mexican Restaurant, a family-owned and operated establishment, has been serving authentic and delicious Mexican fare to the Lakewood, CO community for 33 years
Maria Elena's Mexican Restaurant, a family-owned and operated establishment, has been serving authentic and delicious Mexican food to the Lakewood, CO community [https://maps.google.com/maps?ll=39.718718,-105.082096&z=16&t=m&hl=en&gl=US&mapclient=embed&cid=5119874153589301690] for 33 years. The restaurant is committed to using only the freshest and highest-quality ingredients, making it a go-to destination for those…
Pancheros Mexican Grill Opens Location in Sioux Falls
SIOUX FALLS, S.D. (September 9, 2016)—Pancheros Mexican Grill (www.pancheros.com), a fast casual Mexican franchise known for its delicious, better-built burritos, announces the opening of its second South Dakota location on Tuesday, September 13 in Sioux Falls. The latest Pancheros will commemorate its opening with a $1 burrito event on Tuesday, September 20 from 4:00 p.m. to 6:00 p.m.
Pancheros’ menu offers flavor-packed selections that range from custom-built burritos to mouth-watering…
Mexican Fiesta Arrives at the Press Club
The Press Club is hitting the piñata on the head with its newest culinary showcase.
Mexican fare is firing up palates at the Press Club Hanoi this month. From June 18 to 24, hang your sombreros at the Bar Lounge before digging into Mexican favourites such as baked corn quesadillas, chicken tacos with cheese, and chili beef burritos, served with traditional Mexican sides of baked beans, salad, sour cream, guacamole and…