Square Tomato Wins Horizon Interactive Award for AMS Prevail Network Site

Seattle, Wash. — July 2, 2008 — For the second year in a row, Square Tomato snapped a Horizon Interactive Award for its interactive creativity. In collaboration with AMS Services, the Seattle-based advertising boutique created an old-school curmudgeon named E. Cumberford Ruthershire. The old-fashioned sourpuss character devotes his time to selling against the efficient technological advance of AMS’ Prevail Network. The interactive site (www.notprevail.org) features Ruthershire’s effort to preach against progress and innovation. Poke around the site and you’ll find a few laughs, including a video clip of E.’s 1920s-styled office.

“Creating the AMS Prevail Network website provided a unique venue to reach out to our customers in a fun way, as well as encourage a word of mouth marketing opportunity,” said Linda Caudle, senior manager, marketing communications at AMS Services. “Square Tomato’s direction and creativity on this campaign helped elevate awareness of our solution and meet our business goals.”

The campaign was extended to the AMS Users’ Group 2008 Conference, in which life-sized cut-outs of a protesting E. Cumberford Ruthershire were placed around the venue. Attendees also received a custom door-hanger from E. as a welcome gift entering their hotel room.

“In the complex category of business software, the target audience is hungry for advertising that includes some humor and entertainment instead of the usual dry and unimaginative executions.” Said Frank Clark, owner and creative director of Square Tomato. “The trick is to not only entertain, but also to make a clear point that’s relevant to the product benefit.”

Square Tomato, LLC
900 First Ave South, Suite 411
www.sqtomato.com
John Lin

About Square Tomato
Square Tomato, LLC (www.sqtomato.com) is an advertising boutique with experience in consumer products and services, B2B, and non-profit organizations. In just two years, idea-driven Square Tomato has become one of the fastest growing agencies in Seattle, expanding its capabilities in traditional advertising and design to include interactive, media planning and buying, strategic planning, and motion design.

About AMS Services
Vertafore, Inc. d/b/a AMS Services is dedicated to helping independent insurance agencies achieve maximum performance and operational efficiency. The business offers a comprehensive, insurance-specific solution for managing critical business activities, including agency management, rating, benefits, performance management and carrier connectivity. With more than 150,000 users in more than 15,000 agencies, as well as 600 carrier partners, AMS Services is a proven market leader providing the strategy and scalability to help independent agencies excel now and in the future. For more information about AMS Services, please visit www.amsservices.com.

About the Horizon Interactive Awards
In its 7th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received thousands of entries from countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

This release was published on openPR.