Press release
Mademoiselle Rochas New Launch
Who is Mademoiselle Rochas? A bubbly young Parisian, active and cheerful, fresh and "typically French." Inspired by two beautiful fragrances, Femme and Madame, Mademoiselle Rochas has her own personality
At the heart of the fragrance, an explosion of flowers, handfuls of distilled rose petals from the exclusive Rochas fields, a profusion of wonderful Egyptian jasmine, a violet accord floating in the air... It is the essence of elegance, romance and femininity. The expression of magnetic seduction à la française.
The box is stylish with its embossed material, which gives it a textured finish. Its pastel pink recalls the colour of the juice. With a timeless and refined design, its black outline perfectly matches the precisely spaced capital letters of Mademoiselle Rochas.
The charm of the Parisian woman
Actress Noémie Schmidt was chosen to embody Frenchic: she perfectly represents the freshness, spontaneity and elegance of Mademoiselle Rochas.
In the commercial, the young woman has a date with her lover on the terrace of a Parisian cafe. Mischievous and carefree, she takes her time and lingers in the bath, before realizing that she is late (Parisian women always are). She puts on her dress, takes her stilettos and runs barefoot along the banks of the Ile Saint Louis, crossing the street in front of an amazed car driver, to finally meet her lover with a natural and relaxed smile on her face.
Her lover then hands her a large box decorated with a ribbon bearing the Maison Rochas logo. What a lovely surprise: it’s an adorable puppy!
Wafi Mall, P.O.Box 4199, Dubai-U.A.E
COMPANY: SALAM STUDIO AND STORES
Contact: Ahnif Sajid
Phone: +971-4704 8364
Email: ahnifsajid@live.com
www.interparfums.fr/accueil.php
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