D-Link Pioneers Green Home Wi-Fi

Award-winning routers provide up to 40% power savings; helping reduce the home electricity bill

LONDON, UK -- 5 August, 2008 – In light of rising energy bills combined with growing pressure to reduce carbon footprint, D-Link has introduced the first eco-friendly home Wi-Fi routers capable of reducing energy usage by up to 40%.

The use of Wi-Fi networks in homes and offices is growing at a considerable rate. For home users that enjoy surfing the web, streaming movies from their PC to their TV or making internet phone calls, they can now do so knowing that they will not only be helping address the need for homes to reduce their carbon footprint, but also enjoy savings on their next electricity bill in the process.

The latest Wi-Fi routers integrate D-Link Green Ethernet™; an innovative energy-saving technology that automatically detects connectivity status and cable length, and then adjusts power accordingly. The routers also feature Wi-Fi scheduling that allows users to easily program when the Wi-Fi radio signals are turned on and off to further save energy consumption.

“D-Link is proud to be taking the lead in integrating innovative, power-saving technology into its home and business networking solutions that doesn’t sacrifice performance or functionality,” said Andrew Mulholland, Marketing Manager at D-Link. “By offering green upgrades to our most popular Wi-Fi routers, we’re helping protect the environment whilst our customers save money in the process.”

The D-Link Green Wi-Fi Routers achieve optimal energy savings when used with the Wi-Fi Scheduler, which provides a user-selectable radio shutdown option (adjustable by day and start/end times). Under the most favourable conditions with no wired links active and Wi-Fi turned off, users may achieve the following power savings when compared to a D-Link conventional router without Green technology: DIR-655, up to 32% and DIR-855, up to 41%.

The introduction of the Green Ethernet enabled D-Link Wi-Fi router series is part of an ongoing company-wide Green computing initiative that includes manufacturing environmentally-responsible products, optimising devices for ENERGY STAR certification and providing consumer education and recycling programs.

The incorporation of Green Ethernet technology into Wireless N series routers re-emphasises D-Link’s strong commitment to protecting the environment, leading to the development of eco-friendly products that comply with RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) directives. The RoHS directive limits the use of specific hazardous materials during the manufacture of electrical and electronic goods while WEEE applies standards for proper disposal and recycling of products.

“The time is right to offer consumers and organisations innovative Green technologies that embrace environmental concerns, offer cost savings and maximise performance,” Mulholland added.

The first products incorporating the Green Ethernet technology are the D-Link Wireless N Gigabit Router (DIR-655) and the new D-Link Wireless N Quad Band Gigabit Router (DIR-855). D-Link offers a free firmware upgrade at www.dlink.co.uk/support for customers who bought either of these products before the current Green firmware release.

For more information on D-Link, visit www.dlink.co.uk

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D-Link, xStack and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other trademarks or registered trademarks are the property of their respective owners. Copyright © 2008. D-Link Corporation. All Rights Reserved.

D-Link UK PR contacts:
Nick Spencer,
NSPR,
Tel: 01628 502602
nick@nspr.co.uk

Adam Clatworthy
NSPR,
Tel: 01628 502604
adam@nspr.co.uk

For more D-Link information:
Andrew Mulholland
D-Link (Europe) Ltd,
Tel: 020 8955 9000

About D-Link:
Celebrating 21 years of “building networks for people,” D-Link has grown into a billion dollar global designer, developer and manufacturer of networking, broadband, digital electronics and voice and data communications products. D-Link’s solutions are ideal for all aspects of the digital home environment, with products spanning media streaming, network attached storage (NAS), gaming and PowerLine. D-Link is currently recognised as the global leader in Wireless N products with 33% of the market share, according to In-Stat Research*.

In Europe, D-Link has 20 offices and is headquartered in London. The region is strategically critical for the company and represents one third of its global revenues. For more information, visit www.dlink.co.uk

* In-Stat Q4/07 WLAN Market Share Report

This release was published on openPR.