D-LINK INTRODUCES ‘SHOP-IN-SHOP’ PROGRAMME TO PROVIDE MARKET-LEADING SALES SUPPORT AND EXPERTISE

New D-Link programme aims to build closer relationships with its independent retail partners

LONDON, UK -- 29 May, 2008 – In order to further support its network of independent retail partners, D-Link has introduced the ‘Shop-in-Shop’ in-store retail programme. Designed to create awareness for and maximise the in-store presence of the D-Link brand, the programme has also been shaped to motivate and reward D-Link’s independent reseller partners, by providing them with market-leading pre-sales support, sales materials and a rebate scheme.

D-Link has designed the ‘Shop-in-Shop’ programme to reward participating resellers by offering awards and prizes for the best point-of-sale displays, while a sliding scale of sales rebates helps motivate and recognise a reseller’s performance and sales growth.

With customer service a key part of the D-Link brand experience, the product training provided under the ‘Shop-in-Shop’ programme further ensures that D-Link resellers are able to advise their customers on the D-Link solution most suitable for their network needs, or to guide them through D-Link’s award-winning range of digital home products, including media streamers, storage devices and PowerLine products.

Commenting on the programme, Andrew Mulholland, D-Link Marketing Manager UK & Ireland said, “D-Link is constantly looking at developing the relationships with its channel partners and the launch of the ‘Shop-in-Shop’ programme is the latest in a series of initiatives designed to reward our independent retailers and make it easier for customers to buy D-Link’s innovative and award-winning products.”

Mulholland added, “D-Link recognises the importance of independent resellers and appreciates the great job that they do. The ‘Shop-in-Shop’ programme is our way of showing our appreciation, by providing them with greater product training and support and rewarding sales staff for learning more about D-Link’s products.”

This programme is designed exclusively for UK based independent retailers who operate predominantly from physical retail stores.

For more information on D-Link’s ‘Shop in shop’ programme, visit http://dlinkshopinshop.co.uk/.

END OF ANNOUNCEMENT

D-Link UK PR contacts:
Nick Spencer,
NSPR,
Tel: 01628 502602
nick@nspr.co.uk

Adam Clatworthy
NSPR,
Tel: 01628 502604
adam@nspr.co.uk

For more D-Link information:
Andrew Mulholland
D-Link (Europe) Ltd,
Tel: 020 8955 9000

About D-Link:
Celebrating 21 years of “building networks for people,” D-Link has grown into a billion dollar global designer, developer and manufacturer of networking, broadband, digital electronics and voice and data communications products. D-Link’s solutions are ideal for all aspects of the digital home environment, with products spanning media streaming, network attached storage (NAS), gaming and PowerLine. D-Link is currently recognised as the global leader in Wireless N products with 33% of the market share, according to In-Stat Research*.

In Europe, D-Link has 20 offices and is headquartered in London. The region is strategically critical for the company and represents one third of its global revenues. For more information, visit www.dlink.co.uk

* In-Stat Q4/07 WLAN Market Share Report

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D-Link and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other trademarks or registered trademarks are the property of their respective owners. Copyright © 2008. D-Link Corporation. All Rights Reserved.

This release was published on openPR.