Automotive Gesture Recognition Systems (GRS) Market: Global Industry Analysis and Forecasts, 2016 - 2024
This technology helps the drivers to easily interact with the car and efficiently control various vehicle functions such as, opening or closing windows & doors, adjusting ambient temperature & overhead lighting, and addressing phone calls. Moreover, it provides users with easy navigation of infotainment options and reduces distraction level.
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OEMs are highly focused on enhancing user experience through technological advancements. Increased acceptance and maturity of gesture recognition technologies from consumer electronics industry is anticipated to positively impact the automotive gesture recognition systems market. United Nations is aiming to reduce the human fatality rates up to 50% by 2020, through its initiative 2030 Agenda for Sustainable Development.
Limitations of equipment used, image noise, inconsistent lighting, and background objects in image-based gesture recognition have witnessed considerable technology challenge. Low accuracy and reliability of software used is anticipated to restrain automotive gesture recognition systems market growth. Moreover, robust vision methods requirement to capture human motions such as facial expressions, hand tracking or gaze direction by visual sensors.
These haptic feedback solutions are featured to restrict driver distraction and ensure safety, are expected to pose significant threat to automotive gesture recognition systems market. Tier 1 suppliers that include Continental and Bosch among few other have already introduced infotainment products with haptic touch controls to cater the increasing demands.
Moreover, technological advancements in these sensor types are expected to provide ample growth opportunities to major players. Industry participants’ requirement to differentiate their automobiles in the competition will provide viable growth opportunities to technology vendors offering automotive gesture recognition systems in gear shifts, multimedia, and lighting systems. For instance, in June 2015, BMW implemented gesture recognition in its Series 7 cars.
On the basis of applications automotive gesture recognition systems market segments include lighting systems, door/window opening/closing, multimedia/infotainment navigation and gear shifting. Multimedia is projected to have largest industry share, due to growing focus on driver distraction reduction.
U.S. is expected to significantly contribute to industry size, owing to development of stringent regulations to restrict the use of mobile devices during use vehicle in motion. Recent focus of U.S. based technology development companies and automobile OEMs towards automotive gesture recognition systems commercialization is predicted to reduce their overall product prices.
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Some major players in automotive GRS market include Continental AG, EyeSight Technologies Ltd., HARMAN International, CogniVue, Neonode, Texas Instruments, Renesas, Melexis, Thalmic Labs, NXP Semiconductors, SoftKinetic, Qualcomm Inc., Synaptics Inc., Cognitec Systems GmbH, Visteon Corp., PointGrab, and Omek Interactive Ltd.
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