Cigarettes In The Philippines, 2016
The cigarette market in the Philippines is large despite showing evidence of falling back recently. Although legitimate duty paid consumption was reported down in 2014, this figure is still up by 21.8% on 1990 volumes. However, there have been sharp fluctuations as advance purchases ahead of tax increases in 2005, 2007, 2009, 2011, and 2013 pushed legitimate domestic sales to highs followed by corresponding sharp falls as the trade and consumers used up stocks or turned to the black market. The result was a contraction of 15.6% in duty paid sales in 2013 and a tax-induced fall of 4.6% in 2014.
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- Legitimate per capita consumption peaked in 2004, but had fallen by 2007 before recovering in 2010 before falling in 2011. Data for 2012 puts average consumption at 985 pieces, but this was followed by a fall in 2013 and another decline in 2014.
- The prevalence of smuggled and counterfeit supplies increased in 2005 and 2006, although they have fallen a little since. They are currently rising in the face of tax hikes.
- The smoking population in the Philippines is large, with an estimated 29.8% of the adult population in 2014.
- Filtered products account for 97.5% of the cigarette market, the balance being mainly native, dark, non-filtered cigarettes.
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- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
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