Business Stratergies - Top Investment Opportunities of Emerging Technologies in Brazil

Brazil's industry, despite severe political crisis, high inflation and low investments, has strengthened in the recent times. One of the primary drivers of the state of technology and infrastructure in Brazil is in preparation for the 2014 World Cup and the 2016 Olympic Games. From the policy point of view, the Brazilian Government is stressing on Investment to encourage business and manufacturing, and angel capital to start-ups, by announcing industrial plans such as Brasil Maior (Bigger Brazil) to create the needed favourable corporate taxation laws and policies for local manufacturers and reducing lending and energy costs. Brazil, in Latin America, can be pitted against other non-Latin American developing economies such as India, Poland and South Africa, in terms of economic growth and development.

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The report discusses the top five technologies in Brazil with a detailed insight into the drivers, constraints and opportunities of each technology, the top emerging companies with their respective financials, goodwill and other credentials, the overall technological and market trends and forecasts. It is also observed that the government is intending to commercialize its resources: both labour and capital to increase visibility of local players and make the firms globally competitive.

The top five technologies discussed in the report are the Mobile/Smart phones industry, Cloud Technology industry, E-Commerce industry, Security (cyber security) industry and high tech manufacturing industry (such as computers and office machinery manufacturing, Communications Equipment and Aircrafts manufacturing). The report also enlists the overall industry attractiveness by the Porter's Five Industry Forces Analysis) and the forces affecting the industry through a PESTEL Analysis).

The Mobile/Smart phone industry growing at XX % CAGR is estimated to reach $ XX Billion by 2020. The market, segmented on the basis of type (Feature Phones and Smart Phones) is driven by the Government's new initiatives to layout fibre optical links and shows tremendous opportunities in NFC technology and 4G Spectrum.

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The cloud technology is another industry that has taken the economy of Brazil by storm with almost 42% of the companies using cloud technology to store and manage data although one-fourth of the total companies have been recorded to be first time users of the technology. Cloud computing has been segmented on the basis of Service (IaaS, PaaS and SaaS) and deployment (Public, Private and Hybrid cloud). The emerging companies in the domain are UOL, Mandic and Teevo. The major constraints in the adoption of the technology are the lack of data confidentiality and low user confidence by corporate bodies.

Brazil has the largest E-Commerce market in Latin America. Interestingly, Brazil has a higher online population than even U.K's or France's total population. The primary driver of the technology, growing at a CAGR of 32 %, is the high growth in economy despite recession and the main constraints can be attributed to the high cost of investment of the technology, the restraints in connectivity and the rising competition. However Mobile commerce (M-Commerce) is yet to realize its optimum potential despite good number of online users.

Brazil is also making significant advancement in the domain of cyber security, due to the ongoing modernization, rise of cyber threats, strict Governmental policies and high spending on security, and increase in critical infrastructure and utilities. Brazil, Mexico and Argentina are also leading in the domain of high-tech manufacturing in Latin America with Brazil contributing to more than 51% of the total market share in the domain. The primary manufacturing of the country is in Computer and Office Machinery, followed by Communication Equipment and lastly Aircraft Manufacturing. Brazil has its own multinational aircraft Industry with manufacturers such as Emraer manufacturing medium to higher end aircrafts for commercial and defence purposes.

Brazil has been making slow yet consistent progress with policy makers concentrating on public policy, FDI and Infrastructure to make a manufacturing ecosystem in regard to setting rules for trade, investment opportunities, generating skilled labour and filling the gap in technical knowledge through developmental incentives.

What the report offers
1. Market Definition and an in-depth analysis for the Leading Technologies in Brazil along with identification of key drivers and restraints for the market.
2. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional and country scale.
3. Extensively researched competitive landscape section with profiles of emerging companies along with their financials, asset and liability account, strategic initiatives and market shares.
4. Identification and analysis of the Macro and Micro factors that affect the leading technological markets in Brazil market.

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