Hospitals should look at Refurbished Medical Equipment
Southwest Medical Corporation specializes in late-model, remanufactured and reconditioned medical equipment
The refurbished medical equipment industry began to hit its stride in the mid 1990s, yet most healthcare professionals still regard it as an industry in its infancy. Before the onset of Internet technology, refurbished medical equipment companies were launched as mom-and-pop operations with a relatively small client base and a corresponding just-in-time inventory level. In fact, the term ‘just-in-time inventory’ doesn’t give a true snapshot of the how the business worked in earlier years. At this time, the true product offered by refurbished medical equipment companies was not the equipment itself, but procurement and refurbishing services. Hospitals often contacted companies that kept no inventory at all, but would seek and find the equipment that particular facility requested- a medical equipment headhunter of sorts. The nature of the business created a steadfast bond between many hospitals and their refurbished equipment providers. This ‘let me help you’ mentality created an almost teamwork-like synergy between hospital and equipment provider. In many cases, these relationships formed in earlier years still stand strong today, although the industry landscape has changed dramatically post maturation of the Internet.
Like most industries, the Internet changed the way business was done and the effect has been dramatic. The Internet has forced refurbished equipment companies away from the former mom-and-pop service mentality and into a fight for equipment to sell. The constant caveat plaguing refurbished equipment providers is the glass ceiling created by a limited amount of available inventory; however, the Internet has made the equipment procurement process much easier. On the flip-side of that coin, the ability for hospitals to locate equipment providers has also become much easier; this has forged a competition level not seen in earlier years. Existing companies are now forced to carry significant inventory for fear that competitors will use the Internet to buy up all the quality used equipment available for sale. And today, a lack of inventory leads down the path to certain death: small companies getting orders for equipment they do not have and cannot find.
While the Internet has made the game more difficult to play for equipment providers, it has proven a healthy competitive stimulus for the industry as a whole. Several new companies have entered the market in recent years thus driving prices down for the end user. The overall pace has improved from equipment request, to order placement, to delivery. The overall quality of the refurbishment has also improved as more companies begin to specialize and fewer companies continue to carry a diversified product mix. In fact, there are precious few companies remaining that are large enough and well-established enough to employ the biomedical specialists needed to maintain a high standard of quality across a diverse product offering.
While the refurbished medical equipment industry continues to mature out of its infancy, Darwinism is sure to run its course- only the strong will survive. New market entrants have forced older companies to rethink their strategies, but only a few of the new players have the experience and, more importantly, the capital to carry the inventory needed to play the game. Furthermore, new equipment manufacturers have also taken notice and are starting to establish refurbished equipment divisions their own. All this activity equates to one end- quality refurbished equipment making it into the hands of healthcare providers. As the ripple effect of recession continues to be felt across the US, refurbished medical equipment has allowed hospitals and secondary providers to maintain an adequate level of technology and improved patient care while staying fiscally sound and saving dollars on the bottom line.
Competition is a beautiful thing.
Southwest Medical Corporation
21900 East 96th Street
Broken Arrow, OK 74014
Director of Marketing
Southwest Medical Corporation specializes in late-model, remanufactured and reconditioned medical equipment. This equipment is designed to provide healthcare facilities the performance and dependability of new equipment at a substantial cost savings. Southwest Medical Corporation also maintains an expert staff of certified biomedical technicians trained to remanufacture and service each piece of equipment to perfection.
Our mission is to provide healthcare facilities a cost effective solution to medical equipment acquisition. To improve productivity and financial efficiency within the healthcare industry by providing quality equipment, expert technical service, and a vast array of ancillary support services.
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