Global Women Hygiene Product Market Till 2017-2021

The global women hygiene products market is dominated by Asia region; mainly China. Although female population in China is decreasing rapidly, over 500 million females are currently using hygiene products. Tampon market in China accounts for smaller share; however the market segment is comparatively larger in western countries. Lower market penetration rate and lack of education are major hurdles in low- and middle income countries. An article published by The Economic Times states that sanitary napkin market has only 16% penetration rate in India which has more than 300 million young female populations. Similar scenario exists in South Africa where over 7 million girls missed school due to lack of hygiene products, according to an article published by Africa Check. In the U.S. more than 68 million females use hygiene products every year according to data published by the U.S. census.

Women hygiene products market is highly competitive with subtle product differentiation. Increasing market penetration and simultaneous increasing in education about women hygiene among teenagers in the low- and middle-income countries is expected to be prime market driver in the future. The market is broadly segmented in sanitary pads, liners and shields, hygiene wash product, and tampons. Sanitary pads accounted for largest market share, while liners and shields segment accounts minimally to the market. Hygiene wash products are used to avoid itching and secondary infections. These products are available in wipes, gel and spray form. However, products in spray form account for largest market share due to better convenience. Sanitary pad market is expected to grow rapidly in Asia, Latin America and Africa; however other market segments would experience a sluggish growth rate. On the contrary, North America and Europe would continue to show rapid growth in other segments such in liners and shields, hygiene wash product, and tampons.

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Companies are constantly trying to launch new variants of existing products to stay ahead in the competitive market, and delay product maturity. Increasing hygiene education among females and development of distribution channels are some of the major initiatives taken by companies in developing countries to expand market reach. Although the women hygiene products market is saturated in developed countries of North America and Europe, there exists enormous scope in Africa, Latin America and some parts of Asia. High product price remains a major challenge for companies to market hygiene products in these regions.

Procter & Gamble, My Bella Flor and Natracare were identified as leading brands in the U.S. Women hygiene products market. Chongqing Baiya Sanitary Products Co. Ltd., one of the largest sanitary pad manufacturers in China announced its plans to list on Shanghai Stock Exchange. The company competes strongly with more than 1,500 local brands in China.

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