Global Skincare Technology Market Assessment and Trends 2015-2019

Skin care devices have assisted dermatologists in restoring and restructuring tissue throughout the body. Skin restoration is generally done by either removing the outer epidermal layer or by manipulating the skin to grow according to the stimulus given. Common skin care devices include: aesthetic lasers, microdermal abrasion, cryotherapy and radiofrequency skincare devices. Laser and radiofrequency equipment are often clubbed together by many experts, however since their core technology are different radiofrequency is categorized individually. The Global Skincare Devices market is highly fragmented in most technology segments such as Microcurrent & Ultrasound, LED/Infrared Light Therapy device and Microdermabrasion that account for 45.4% of the market revenues. The market is also highly unregulated thus observing a large number of small players operating throughout the world. Since the market is highly commoditized, market entry is easy but survival is based on push strategies and highly competitive pricing.

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Social networking is among the most prominent factor in the lives of consumers that increases the demand for skin care. Experience of initial users is sought out by most people who intend to opt for skin reshaping and other cosmetic procedures. According to the American society for aesthetic plastic surgery study 2014, there has been a 97% rise in number of non-surgical cosmetic procedures being performed in patients since past 18 years. In recent years, a large variety of devices such as dermabrasion, LED and Infrared, ultrasound and RF are available through online shopping to skincare clinics as well as end customers directly. Since these devices are easy to use end customers have begun buying skincare devices on a large scale. The modus used in these cases is first to scout the brands of devices used in popular clinics and then purchase it themselves. This trend has led to an increase particularly in developing countries wherein economic growth has empowered customers financially but at the same time, these end customers may not want to spend more in clinics.

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In 2014, North America led with a share of 36.9% followed by Europe with a share of 25.0%. Major factors for North America?s continued leadership is high awareness of technology, large number of skincare specialists, greater purchase power for commodities and luxury products. The low device regulation is partially offset by stringent regulation of FDA on approval of clinical applications of the aesthetic devices. Energy based minimally invasive aesthetic devices are observing a very strong growth and cryo based skincare technologies are anticipated to experience the fastest growth.

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