QualiPulse Launches Product Value Assurance, From a Product Marketing Consultant Who Also Tests the Product

Kochi, Kerala, India - QualiPulse today launched Product Value Assurance, a founder-led assessment for technology teams whose product marketing claims and engineering evidence have never been tested together.

Most reviews look at one function at a time: a marketing audit, a usability study, a security scan. Customers experience the whole chain at once. Product Value Assurance closes that gap by scoring a product across four pillars: Market Relevance, Market Influence, Demand Performance, and Experience, which covers both usability and technical reliability.

The assessment traces each market claim back to real evidence. A promise like "built to scale" is checked against actual performance data, not marketing copy. Every dimension is rated using the Product Value Maturity Model, a five-level framework running from Disconnected to Value Assured.

"A product marketing consultant rarely tests the technical evidence behind a claim, and a product team rarely connects its findings to market positioning," said George Ukkuru, co-founder of QualiPulse, who brings more than 26 years across software quality and product leadership to the assessment. "This assessment is built to do both in a single engagement."

The flagship offering, the Executive Diagnostic, covers one product, one market, and up to three critical customer journeys, typically completed within a few weeks. Deep-Dive Modules follow wherever the diagnostic flags risk, including load testing, security review, and usability testing.

Product Value Assurance is built for founder-led product teams, roughly five to fifty people, with real traction but no dedicated function connecting product, marketing, and quality evidence yet.

More information is available at qualipulse.tech/product-marketing-consultant/.

George Ukkuru - 2A4 Seaport Airport Road Thrikkakara
Kochi 682021

QualiPulse is a practitioner-led firm based in Kochi, Kerala, India, working at the intersection of product marketing, quality engineering, and content strategy for technology companies. Co-founded by George Ukkuru, who brings more than 26 years across software quality and product leadership, QualiPulse has evaluated 35 products across quality and marketing engagements and delivered more than 50 industry talks and conference sessions. QualiPulse also produces practitioner-led content and thought leadership for software and QA/testing companies. More information is available at qualipulse.tech.

This release was published on openPR.