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Pet Tech Market Set to Hit US$ 25.18 Billion by 2033, Smart Pet Wearables, GPS Tracking, AI Monitoring, Connected Pet Care, Growth in United States & Japan

09-08-2026 11:59 AM CET | Consumer Goods & Retail

Press release from: DataM Intelligence 4Market Research LLP

Pet Tech Market

Pet Tech Market

The Global Pet Tech Market was valued at US$ 8.77 billion in 2025 and is expected to reach US$ 25.18 billion by 2033, growing at a CAGR of 14.61% during the forecast period 2026-2033.

The market is driven by the growing adoption of smart technologies for pet care, health monitoring, safety, and daily management. Increasing pet ownership, rising spending on companion animals, and growing awareness of pet health are encouraging consumers to adopt connected solutions such as GPS trackers, smart collars, automated feeders, pet cameras, activity monitors, and smart pet doors.

Additionally, advancements in IoT, artificial intelligence (AI), cloud connectivity, sensors, and mobile applications are enabling more personalized and data-driven pet care. The expansion of e-commerce and connected pet-care ecosystems, combined with increasing demand for remote pet monitoring and preventive health management, is further supporting the growth of the global pet tech market.

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✦ United States: Recent Industry Developments
✅ August 2026: Pet technology companies continued expanding smart pet-care solutions, with growing adoption of AI-enabled monitoring, connected feeders, GPS trackers and automated health-management devices.
✅ July 2026: Tractive strengthened its connected pet-tracking ecosystem, supporting real-time GPS monitoring, activity tracking and pet health insights.
✅ June 2026: Whistle continued advancing smart pet wearable technologies, enabling pet owners to monitor activity, behavior and overall wellness through connected devices.
✅ May 2026: Petcube expanded its smart pet-care portfolio, strengthening AI-enabled pet cameras and connected monitoring solutions for remote pet interaction and safety.
✅ April 2026: Fi continued enhancing its smart dog collar ecosystem, combining GPS tracking, activity monitoring and connected pet-care features.
✅ March 2026: Garmin continued expanding GPS-based pet tracking technologies, supporting location monitoring and outdoor safety for pets.

✦ Pet Tech Market: Latest M&A / Partnerships in 2026
• August 2026: Pet technology companies continued expanding connected pet care ecosystems, with partnerships and technology integrations focused on smart monitoring, pet health tracking, GPS-enabled devices, and AI-powered solutions.
• July 2026: Strategic activity in the pet-tech sector increasingly targeted smart collars, connected wearables, and remote pet monitoring, helping companies broaden their technology portfolios and strengthen recurring digital service offerings.
• June 2026: Pet-care technology providers advanced collaborations around digital veterinary services, telehealth, and connected health-monitoring platforms, supporting more proactive and data-driven pet care.
• May 2026: Companies in the pet-tech ecosystem strengthened partnerships involving pet insurance, veterinary platforms, connected devices, and digital pet-care services, creating more integrated solutions for pet owners.
• April 2026: Industry players continued investing in AI-enabled pet monitoring and personalized pet-care technologies, with collaborations aimed at improving health insights and early detection capabilities.
• March 2026: Partnerships across smart pet devices, GPS tracking, automated feeders, and digital pet-care platforms supported the broader shift toward connected and personalized pet ownership.

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✦ Competitive Landscape
The Pet Tech market is highly competitive, driven by pet wearable manufacturers, connected pet-care platforms, veterinary technology providers, and digital pet commerce companies. Key players such as Tractive, Whistle / Mars Petcare, Fi, Garmin, and Sure Petcare are strengthening their positions through GPS tracking, health monitoring, smart feeders, connected collars, and digital pet-care technologies. These companies are leveraging connected devices and data-driven platforms to improve pet safety, activity monitoring, and health management.

Meanwhile, companies including Chewy, Modern Animal, PetPace, Petnow, and Avid Identification are expanding their presence through digital pet-care services, veterinary solutions, AI-enabled monitoring, biometric identification, and integrated pet management platforms. These players are addressing growing demand for connected, personalized, and technology enabled pet care.

Strategic Moves by Key Companies
• Tractive is focusing on GPS-enabled pet tracking and activity monitoring, helping owners monitor location, exercise, sleep, and other pet wellness indicators through connected devices.
• Whistle / Mars Petcare is strengthening connected pet-care capabilities by combining wearable technology, health insights, and Mars Petcare's broader pet health ecosystem.
• Chewy is expanding its digital pet-care ecosystem through online pet products, pharmacy services, veterinary offerings, and technology enabled customer experiences.
• Sure Petcare is developing connected pet-care products such as smart feeders, pet doors, and monitoring devices that enable automated and personalized care.
• PetPace and Fi are focusing on wearable technologies that provide pet health, activity, behavior, and location insights to support proactive monitoring.
• Petnow is leveraging AI-based pet recognition and digital identification technologies, while Garmin is applying its expertise in GPS and wearable technologies to pet tracking solutions.

✦ Investment Opportunities
⇥ Smart Pet Wearables - Growing adoption of connected collars and wearable devices is creating opportunities for GPS, activity, and health monitoring technologies.
⇥ Pet Health Monitoring - Increasing focus on preventive pet care is driving demand for continuous health and behavioral monitoring solutions.
⇥ AI-Based Pet Identification - Artificial intelligence and biometric technologies are opening new opportunities for pet identification and safety applications.
⇥ Connected Pet Care - Smart feeders, doors, cameras, and automated care systems are supporting the expansion of connected pet ecosystems.
⇥ Digital Veterinary Services - Increasing integration of technology with veterinary care is creating opportunities for remote monitoring and digital pet health platforms.

✦ Why This Matters for Enterprises
Pet Tech is transforming traditional pet ownership through connected devices, digital platforms, and data-driven health and safety solutions. GPS tracking, wearable monitoring, smart home products, and digital veterinary services are enabling pet owners to obtain greater visibility into their pets' location, activity, behavior, and well being.

This is particularly important for pet technology companies, veterinary providers, retailers, and investors seeking to capitalize on increasing spending on pet health and connected products. As technology becomes more integrated into everyday pet care, the Pet Tech market presents growing opportunities for innovation across wearables, AI, IoT, digital health, and smart pet-care solutions.

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✦ Japan: Recent Industry Developments
✅ August 2026: Japanese pet technology companies continued expanding smart pet-care solutions, with increasing interest in connected monitoring, automated feeding and pet health technologies.
✅ July 2026: Sony continued exploring AI and sensing technologies with potential applications in pet behavior monitoring and connected consumer experiences.
✅ June 2026: Panasonic advanced smart-home and connected-device technologies that support automated pet monitoring and household management.
✅ May 2026: Anicom Holdings continued strengthening data-driven pet healthcare services, supporting digital approaches to pet health monitoring and preventive care.
✅ April 2026: NTT DATA advanced digital and AI capabilities applicable to connected pet-care services, including data analysis and personalized monitoring.
✅ March 2026: Sharp continued developing smart connected-home technologies that can support pet owners through remote monitoring and automated household functions.

✦ Pet Tech: Key Segments & Growth Opportunities
⇥ By Product Type: Tracking Equipment, Monitoring Equipment, Entertainment Equipment and Feeding Equipment
⇥ By Application: Pet Safety, Pet Healthcare, Pet Owner Convenience, Communication & Entertainment
⇥ By Distribution Channel: Supermarkets & Hypermarkets, Petcare Stores, E-Commerce and Others

✦ Global Market Growth Regional Analysis:
⇥ North America: U.S., Canada, Mexico
⇥ Latin America: Brazil, Argentina, Colombia and Rest of Latin America
⇥ Europe: U.K., Germany, France, Italy, Spain, Russia, The Netherlands and Rest of Europe
⇥ Asia-Pacific: China, Japan, India, South Korea, Australia, Indonesia and Rest of Asia-Pacific
⇥ Middle East & Africa: Saudi Arabia, U.A.E., South Africa and Rest of Middle East & Africa

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