Pastors, Churches Fight Back As Attendance Slips ...
The days when churches could simply open their doors and people would flock in just because it was someplace to go, are mostly gone.
Increasingly, churches and ministries now have to not only compete with a wide, wide world of secular temptations, but often with each other as well.
Prospective worshippers will no longer sit still for the spiritual "hard sell". They want options. They want spiritual experiences that speak to their personal needs.
In short, church is no longer an experience that most people are willing to endure, just because it is "expected".
In response to an increasing chorus from pastors and religious leaders desperate to stop the bleeding, a whole new public relations industry has been born.
Going by the terms "church marketers", "ministry marketers", or "church development coaches", these (often secular) public relations and marketing professionals seek to help churches reverse their often precipitous decline, by employing many of the same methods and communications channels now used to sell everything from luxury cars to breakfast cereal.
Utilizing such diverse marketing channels as radio, television, newspapers, magazines, outdoor advertising, and the Internet, church marketers are helping traditionally publicity-adverse churches to "reach out", and to get their message to non-attenders, church "shoppers", and the unchurched, all of whom presently make up nearly 60% of the US population.
Churches are quickly adopting modern technologies as well. Inexpensive digital video equipment, for example, along with local cable access channels, is enabling churches to reach a vast stay-at-home audience.
The popularity of devices such as the Ipod for example are enabling many churches to reach a younger, technologically "hip" audience with services and programs made available for download and "podcasting".
Reaction among churches has been mixed. Like doctors and lawyers before them, many church leaders are decrying the trend toward advertising and "consumerism" of religion, arguing against the adoption of secular marketing methods and language.
Others argue that marketing is essentially the same process as evangelism, and that there is nothing inherently wrong with emulating the most successful methods of the secular business world, as long as those methods are congruent with the spiritual and moral values of the church.
One website in particular addresses the problem head-on, with resources designed to help pastors and church leaders to identify with and better adapt themselves, and their institutions, to adopt a "customer"-oriented approach, and thus increase attendance and worship participation.
Their report, "Evangelism and the Art of Church Ministry Marketing" is available for free reading and download at their website, http://Double-Your-Church-Attendance.com/index.php/main , along with other articles and resources for pastors and church leaders interested in church growth.
Christopher B. Nelson-Jeffers is CEO of Breckshire Communications, and publishes a free Church Growth Tips newsletter for professional pastors and other church leaders. More information is available at http://Double-Your-Church-Attendance.com
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Pastors, Churches Fight Back As Attendance Slips ... here
News-ID: 4614 • Views: 1177
More Releases for Church
GraceSoft Church Reservation Software
GraceSoft creates the easy to use church reservation system for the churches to manage bookings for a church gathering, upcoming service, events. Manage members check-ins etc An easy to use reservation software for churches to manage their members, visitors attendance, and check-ins. Also, the church administration can set the maximum capacity limits for each service or upcoming events, church gathering, etc. It is a very simple church management software, can reserve in
Set to grow high Church accounting software market 2018 by top vendors Flock Bas …
Church Accounting Software Market is expected to grow at a Compound Annual Growth Rate (CAGR) of +10.6%. The base year considered for the study is 2018 and the forecast period considered is 2018 To 2025. Accounting software markets, such as potential top players, as well as their weaknesses and strengths. The Church Accounting Software Report also includes some useful strategies for new players in the market. While predicting the growth of
Market 2017 Church Management Software 2021
"Global Church Management Software Market 2017-2021" The Report covers current Industries Trends, Worldwide Analysis, Global Forecast, Review, Share, Size, Growth, Effect. Description- Church management software solutions are used by churches to automate their daily operations. Some of the major functionalities of these solutions include attendance tracking, membership management, and report generation. Churches can also use management software to track the growth of their congregations. The church management software license revenue includes both
When Pastors Declare War Within the Church
Postmodernism has set its sights against all truth. An all out assault against the gospel of Jesus, who is the “way, the truth and the light” (John 14:6) is the target. This war mentality is the very imagery that a Seventh-day Adventist Pastor from the Pacific Northwest recently gave in the Gleaner Now, the official publication of the North Pacific Union Conference of Seventh-day Adventists. In an article entitled A Church
Global Church Management Software 2017-2022
Report Hive Market Research Released a New Research Report of 102 pages on Title "Global Church Management Software 2017-2022" with detailed Analysis, Forecast and Strategies. Church programming is any sort of PC programming particularly intended for use by a congregation. There are managerial bundles customized to deal with participation databases and funds, and furthermore venerate introduction projects to produce pictures for video projectors. For More Information Request Research Sample: https://www.reporthive.com/request-sample.php?id=874037 This report
Nineteen Church Road
Nineteen Church Road is a dentist in Hoveton in Norfolk. Everyone at the practice is dedicated to providing the very best in dental healthcare for all the family. They believe that each person is a unique and special individual who deserves the very best treatment, and they are committed to giving you just that. The dental practice in Hoveton offers dental implants, sedation, smile makeovers and dentures. In addition to cosmetic dentistry