3D Retail Merchandising Software Market in Consumer Packaged Goods (CPG) Sector to Develop Rapidly by 2026

The 3D Retail Merchandising Software Market in Consumer Packaged Goods (CPG) Sector report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

3D Retail Merchandising Software Market in Consumer Packaged Goods (CPG) Sector: Drivers and Challenges

Retailers are introducing 3D virtual shopping that aims to replicate the experience customers have while choosing a product in a physical store combined with the convenience of online shopping. Retailers are also shifting their attention towards better shelf experience and improved store planning with the help of 3D simulation. The need to increase brand value and strengthening relationships with customers can be met with the introduction of interactive technologies such as augmented reality. Another driver is the need for better point of sales (POS) system. Major restraint for this market, especially since most SMEs are not eager to invest huge amounts of money in merchandising, is the high cost of deployment of such technologies. Other hindering factors include lack of skilled labor, privacy regulations in some regions, and lack of awareness about new technologies.

3D Retail Merchandising Software Market in Consumer Packaged Goods (CPG) Sector: Key Players

The players involved in 3D Retail Merchandising Software Market are InContext Solutions, Inc., Dassualt Systems SE, Ptex Solutions., Visual Retailing BV, Perspectix AG and Klee Group. More enterprises are shifting to 3D retail merchandising software, which is expected to be the next disruptive technology for retailers.

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3D Retail Merchandising Software Market in Consumer Packaged Goods (CPG) Sector: Regional Overview

Mature economies in North America like US and Canada are fast to deploy new technologies, and will be one of the leaders in the market. Asia Pacific is expected to experience a good growth rate, with enterprises investing more in this region and countries like China and South Korea that promote technology. China alone, is expected to see a high growth rate owing to the fact that it is open to new technologies and its dominance in consumer packaged goods sector. Western Europe and Eastern Europe are expected to experience a moderate growth rate, followed by Latin America and MEA region.

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