Amaranth Market to Reach USD 34.7 Billion by 2036 as Gluten-Free Food Demand and Plant-Based Nutrition Accelerate Global Market Growth

ROCKVILLE, MARYLAND - July 14, 2026 | The global Amaranth Market is poised for robust expansion as consumers increasingly embrace gluten-free ancient grains, clean-label ingredients, and plant-based nutrition. According to Fact.MR, the market is valued at USD 13.0 billion in 2026 and is projected to reach USD 34.7 billion by 2036, expanding at a CAGR of 10.3% during the 2026-2036 forecast period. The market was valued at USD 11.8 billion in 2025, reflecting strong momentum driven by rising adoption of amaranth flour in bakery reformulation, growing demand for plant-based protein ingredients, and increasing consumer awareness of nutrient-dense ancient grains.

As food manufacturers continue reformulating products with healthier ingredients, amaranth is rapidly evolving from a niche superfood into a mainstream functional ingredient across bakery, cereals, snacks, sports nutrition, and nutraceutical applications. Increasing investments in organic cultivation, ingredient innovation, and protein extraction technologies are expected to create significant long-term growth opportunities across the global food industry.

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Key Market Highlights at a Glance

Market value (2025): USD 11.8 billion
Market size (2026): USD 13.0 billion
Forecast market size (2036): USD 34.7 billion
Forecast period: 2026-2036
CAGR: 10.3%
Absolute dollar opportunity: USD 21.7 billion
Leading product segment: Amaranth Grain (32.8% share in 2026)
Leading form segment: Powder Form (41.5% share in 2026)
Leading application: Food & Beverage Industry (44.3% share in 2026)
Fastest-growing country: China (7.2% CAGR)
Second fastest-growing country: United States (6.9% CAGR)
Report length: 170 pages
Supporting research assets: 49 tables and 141 figures
Geographic coverage: 30+ countries

The market is projected to reach USD 34.7 billion by 2036, supported by sustained demand for gluten-free food products, functional nutrition, and premium ancient grain ingredients. Amaranth Grain is expected to account for 32.8% of the global product segment in 2026, while Powder Form will maintain leadership with 41.5% of the form segment.

Why Is the Amaranth Market Growing?

The amaranth market is benefiting from multiple structural shifts transforming the global food and nutrition industry.

Key demand drivers include:

Rising consumer preference for gluten-free, plant-based, and nutrient-rich food products.
Increasing incorporation of amaranth flour into bakery, snack, pasta, and breakfast cereal formulations.
Growing demand for amaranth protein concentrates and isolates in sports nutrition and plant-based foods.
Expanding adoption of certified organic and sustainably sourced ancient grains.
Clean-label reformulation initiatives encouraging manufacturers to replace conventional grains with functional ingredients.
Growth is further supported by increasing awareness of amaranth's nutritional advantages, including its complete protein profile, high lysine content, dietary fiber, minerals, and antioxidant properties.

Shambhu Nath Jha, Principal Consultant at Fact.MR, said:

"The amaranth market is at an inflection point where it is transitioning from a niche health food ingredient to a functional food manufacturing input with mainstream bakery and snack applications. Growth is being driven by the convergence of gluten-free demand, clean-label reformulation, and consumer interest in nutrient-dense ancient grains. The supply chain challenge remains scaling certified organic amaranth production to meet food manufacturer volume requirements."

Which Product Segment Leads Market Share?

Amaranth Grain remains the largest product category because of its versatility across food manufacturing, retail distribution, and ingredient processing.

Key product insights include:

Amaranth Grain will account for 32.8% of the product market in 2026.
Amaranth Flour is projected to be the fastest-growing product category.
Amaranth Protein is gaining strong momentum in plant-based protein and sports nutrition applications.
Amaranth Oil continues expanding across cosmetic, nutraceutical, and personal care industries.
Whole grain remains the preferred raw material for downstream processing into flour, flakes, puffed grain, and protein ingredients.

Which Form Segment Dominates the Market?

Powder Form continues to dominate global demand as food manufacturers increasingly utilize amaranth flour and protein powder in industrial food formulations.

Key form highlights include:

Powder Form will represent 41.5% of the market in 2026.
Whole Grain Form remains the second-largest category.
Flake Form is experiencing increasing demand across breakfast cereals and snack products.
Liquid Form supports niche cosmetic and nutraceutical applications.
Powdered amaranth ingredients simplify formulation while enabling manufacturers to develop gluten-free bakery products, pasta, cereals, protein beverages, and functional nutrition products.

Which Application Segment Leads the Market?

The Food & Beverage Industry remains the largest application segment owing to growing demand for healthier grain alternatives.

Key application insights include:

Food & Beverage Industry will account for 44.3% of application demand in 2026.
Nutraceutical applications continue expanding due to increasing interest in functional nutrition.
Cosmetic manufacturers utilize amaranth oil for premium skincare and haircare formulations.
Animal Feed applications continue emerging through nutrient-rich specialty feed ingredients.

Market Dynamics

Market Drivers

The amaranth market benefits from rising demand for gluten-free foods, ancient grains, clean-label ingredients, and plant-based nutrition. Food manufacturers are increasingly incorporating amaranth flour, flakes, and protein into premium product formulations to meet evolving consumer preferences.

Market Restraints

Limited commercial cultivation infrastructure continues restricting supply scalability. Higher production costs compared with conventional grains such as wheat, corn, and rice limit wider adoption across price-sensitive markets. Consumer awareness also remains relatively limited outside specialty health food segments.

Emerging Market Trends

Amaranth protein isolates represent the industry's next major growth opportunity. Advances in protein extraction technologies are enabling premium ingredients for sports nutrition, plant-based meat alternatives, and clinical nutrition products. Organic cultivation expansion across India, Latin America, and Africa is expected to diversify supply while supporting future market growth.

Regional and Country Outlook

China: 7.2% CAGR

China is projected to be the fastest-growing market, supported by expanding health food consumption, e-commerce distribution, and increasing awareness of ancient grain nutrition.

United States: 6.9% CAGR

The United States remains a major consumer market due to strong demand for gluten-free bakery products, clean-label reformulation, and premium organic grains.

South Korea: 6.3% CAGR

South Korea benefits from increasing demand for functional foods, health supplements, and premium ancient grain ingredients.

Japan: 6.1% CAGR

Japan continues experiencing healthy growth through functional food innovation, clinical nutrition applications, and consumer preference for validated health ingredients.

Germany: 5.9% CAGR

Germany benefits from strong organic food demand, sustainability initiatives, and stringent food quality standards supporting premium amaranth products.

Competitive Landscape

Leading companies are strengthening market positions through organic sourcing, direct farmer partnerships, gluten-free product innovation, premium ingredient development, and expanded retail distribution.

Key market participants include:

Van's International Foods Inc.
Pure Inc.
Mary's Gone Crackers Inc.
Nature's Bakery
Luke's Organic
Mukushi Foods
Nova-Lux Group LLC
Organic Products India
Kilaru Naturals Private Limited
NOW Foods

Competition increasingly focuses on certified organic production, consistent ingredient quality, sustainable sourcing, gluten-free product innovation, and long-term producer partnerships across Latin America and Asia.

Unlock Actionable Insights from the Complete Report: https://www.factmr.com/report/1046/amaranth-market

Frequently Asked Questions

What is the current size of the Amaranth Market?
The global Amaranth Market is estimated at USD 13.0 billion in 2026, following a valuation of USD 11.8 billion in 2025.

What will be the market size by 2036?
The market is forecast to reach USD 34.7 billion by 2036.

What is the expected CAGR of the Amaranth Market?
The market is projected to expand at a 10.3% CAGR during the 2026-2036 forecast period.

Which product segment leads the market?
Amaranth Grain leads the market with an expected 32.8% share in 2026.

Which form segment holds the highest market share?
Powder Form is projected to account for 41.5% of the market in 2026.

Which country is expected to grow the fastest?
China is forecast to be the fastest-growing country with a 7.2% CAGR, followed by the United States at 6.9% CAGR.

Who are the leading companies operating in the Amaranth Market?
Major companies include Van's International Foods Inc., Pure Inc., Mary's Gone Crackers Inc., Nature's Bakery, Luke's Organic, Mukushi Foods, Nova-Lux Group LLC, Organic Products India, Kilaru Naturals Private Limited, and NOW Foods.

Report Scope

Market analyzed: Amaranth Market
Base year: 2025
Market size (2026): USD 13.0 billion
Forecast value (2036): USD 34.7 billion
Forecast period: 2026-2036
CAGR: 10.3%
Product segmentation: Amaranth Grain, Amaranth Flour, Amaranth Flakes, Amaranth Protein, Amaranth Oil
Form segmentation: Powder Form, Whole Grain Form, Flake Form, Liquid Form
Application segmentation: Food & Beverage Industry, Nutraceutical Industry, Cosmetic Industry, Animal Feed Industry
Regions covered: North America, Latin America, Europe, Asia Pacific, Middle East & Africa
Countries covered: United States, China, Japan, South Korea, Germany, United Kingdom, France, Italy, Australia, ASEAN countries, GCC countries, South Africa, and additional markets across 30+ countries
Report length: 170 pages
Research assets: 49 tables and 141 figures

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Disclaimer: Market figures presented in this release are forecasts and estimates based on Fact.MR research methodology and industry analysis.

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