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From almost zero to new clients: Nutritionist from Bergkamen gains visibility through online marketing

06-11-2026 10:27 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: OMW

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Online Marketing Westfalen, led by Tobias Menzebach from Bergkamen, uses a real-life client story to demonstrate how solo entrepreneurs and local service providers can turn digital invisibility into actual bookings through clear website copy, targeted SEO, an optimized Google Business Profile, and structured content planning.

"From its founding in July 2024 through the end of March 2026, she had a total of 1,659 profile views and fewer than 30 new clients over 21 months. In April 2026 alone--after the optimization--she achieved 1,240 profile views, 62 website clicks, 7 new clients for one-on-one consultations, and 10 new course participants."

The starting point: "I wondered whether my business had any future at all"

Yvonne Uysal is a nutritionist from Bergkamen (www.yvonne-uysal.de). Although well-qualified professionally, she struggled with poor online visibility for nearly two years after launching her business in July 2024. The technical aspects of running an online business, SEO, and regular content creation were overwhelming for her. "After nearly two years of self-employment, I even considered going back to a full-time job because my business wasn't financially sustainable," Uysal describes the situation before our collaboration.

From its founding until the end of March 2026--a span of 21 months--her Google Business profile generated a total of: 1,659 profile views, 103 website clicks, 26 calls, and fewer than 30 new customers.

The Approach: Understanding Causes Instead of Giving Tips

Online Marketing Westfalen first analyzed the specific causes of the low visibility: website structure, existing content, local discoverability, and the Google Business Profile. The following measures were then implemented:

- The website texts were professionally revised and rewritten with a customer-focused approach

- The website structure was redesigned to be more user-friendly

- SEO measures were clearly explained and implemented--with the goal of empowering Uysal to act independently, not making her dependent

- The Google Business Profile was specifically optimized

- A structured 4-week content plan for Instagram and Facebook was developed

Uysal particularly emphasizes: "Tobias didn't make me dependent; instead, he gave me the knowledge to continue working independently."

The results: One month beats 21 months

The before-and-after comparison clearly illustrates the impact of the measures:

Profile views: 1,659 in 21 months -> 1,240 in just one month

Website clicks: 103 in 21 months -> 62 in just one month

New clients: fewer than 30 in 21 months -> 7 individual consultations + 10 course participants in just one month

"For me, that's a huge difference and, above all, a sign that my business is finally gaining visibility. Tobias combines expertise with an incredibly clear and motivating approach. His support is especially invaluable for self-employed professionals who struggle with technology and online marketing." - Yvonne Uysal, Nutritionist, Bergkamen

"Many self-employed professionals are strong in their field but remain invisible online. Often, they lack clear copy, SEO, structure, and a simple content process. This is exactly where Online Marketing Westfalen comes in: not with unnecessarily complex agency models, but with understandable, affordable, and actionable marketing systems for small businesses." - Tobias Menzebach, Managing Director, Online Marketing Westfalen

Online Marketing Westfalen
Alfred Doeblin strasse 82 Alfred Doeblin strasse 82
Bergkamen 59192
Germany

https://www.onlinemarketingwestfalen.de

Herr Tobias Menzebach
01601135607

tobiasmenzebach@gmail.com

Online Marketing Westfalen supports small businesses, solo self-employed professionals, consultants, coaches, healthcare providers, and local service providers with SEO-optimized website content, positioning, AI-powered workflows, funnel strategies, and advertising strategies. The goal is not just greater reach, but above all more qualified leads, better visibility, and a marketing system that truly works in everyday life.

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