Press release
Pure Parima Launches Online with Wolf & Badger
NEW YORK, NY - Pure Parima [https://www.pureparima.com/], the luxury bedding and lifestyle brand known for its certified Egyptian cotton collections and commitment to quality craftsmanship, is proud to announce that its full product line is now available online through Wolf & Badger.
The launch marks an exciting milestone for Pure Parima, bringing the brand's elevated sleep and home essentials to one of the most respected global marketplaces for independent designer brands and conscious consumers.
Wolf & Badger has built a reputation for championing innovative, high-quality brands that prioritize craftsmanship, sustainability, and thoughtful design-values that closely align with Pure Parima's mission.
"We are incredibly excited to join the Wolf & Badger community," said Parima Ijaz, Founder and CEO of Pure Parima. "From the beginning, our vision has been to create luxury home essentials that combine exceptional quality with intentional design. Wolf & Badger's commitment to supporting independent, founder-led businesses and sustainable practices makes this partnership a natural fit."
Customers can now shop Pure Parima's complete collection through Wolf & Badger, including its signature Egyptian cotton sheet sets, duvet covers, pillowcases, bath linens, robes, and lifestyle essentials.
The partnership reflects a shared commitment to supporting founder-led businesses and delivering thoughtfully crafted products designed to stand the test of time. As a woman-founded brand, Pure Parima is proud to join a platform recognized for elevating independent designers and purpose-driven companies from around the world.
"This partnership represents more than a new sales channel," added Ijaz. "It's an opportunity to connect with customers who value quality, craftsmanship, and conscious purchasing. We're proud of what we've built, honored to be part of the Wolf & Badger family, and excited about the opportunities ahead as we continue growing together."
The online launch marks the beginning of a broader relationship between the two brands, with additional collaborative initiatives and growth opportunities planned as Pure Parima continues to expand its global presence.
For more information, visit http://www.pureparima.com or shop the collection online through Wolf & Badger's Pure Parima storefront.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
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