Press release
What is the use Of “Flavored and Functional Water ” In Food and Beverage Industry? Know Why It Is Demanding for Sugar-sweetened Carbonated Beverages?
ALBANY, NY, March 1, 2017 : ResearchMoz presents professional and in-depth study of "Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019".Increasing obesity rate, rising aging population and changing consumer preferences are the major growth drivers for the global flavored and functional water market. Growing health concerns are restraining the masses from consuming carbonated or artificial flavored drinks and compelling them to opt for flavored and functional water. Flavored and functional water are generally priced similar to carbonated drinks, which reduces the switching costs for the consumers, thus increasing their attractiveness. Major growth challenges for the industry include threat of substitutes and increasing campaigns against packaging bottles. Emerging markets such as countries in Asia, Latin America and the Middle East have witnessed rising urbanization and increasing disposable income, which act as an opportunity for the overall flavored and functional water market. Increasing urbanization has increased the awareness levels of the consumers regarding the products that help in their wellbeing. The increasing income levels have also enabled the consumers to spend on premium products thus providing great opportunity for the flavored and functional water market players to focus in these markets. The U.S., Germany, France, Italy and Japan were the top flavored and functional water markets in 2012. Asia Pacific is emerging as a strong flavored and functional water market registering double-digit growth in 2012.
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The report covers in-depth analysis of flavored and functional water market, by product segment (Flavored Water and Functional Water) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The flavored and functional water market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), in terms of value. North America region covers the scenario in the U.S. Europe region covers the scenario of the U.K., Germany, Italy and France. Asia-Pacific region highlights the flavored and functional water market in Japan, India and China. The Competitive Landscape section of the flavored and functional water market report includes the positioning of different companies on the basis of their geographical presence and number of brands they offer in the flavored and functional water market. It also includes the positioning of major markets (countries) on the basis of their per capita expenditure on flavored and functional water and expected growth rates. Some of the major companies operating in the flavored and functional water market are Group Danone, Nestle, Coca-Cola, PepsiCo, Hint Water and Kraft Foods.
Table of Content
Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
1.2.1 Product segments covered in the report 8
1.2.2 Regions covered in the report 8
1.3 Research Methodology 8
Chapter 2 Executive Summary 9
Chapter 3
3.1 Introduction 10
3.2 Drivers 10
3.2.1 Increasing obesity rate drives the market for flavored and functional water 10
3.2.2 Increasing urbanization drives the demand for flavored and functional water 11
3.2.3 Changing lifestyle drives the demand for flavored and functional water 12
3.2.4 Rising aging population drives the demand for flavored and functional water market 13
3.3 Restraints 13
3.3.1 Increasing campaigns against packaging bottles is acting as a major challenge for the flavored and functional water industry 13
3.3.2 Flavored and functional water market is facing challenges from the substitute products 14
3.3.3 Balancing flavor, function and sugar quantity is one of the challenges for flavored and functional water market 14
3.4 Opportunities 15
3.4.1 Wellbeing offers opportunity for the flavored and functional water industry 15
3.4.2 Emerging markets offers opportunity for the flavored and functional water manufacturers 15
3.5 Porter’s Five Forces Analysis 16
3.5.1 Bargaining Power of Suppliers 16
3.5.2 Threat of new entrants 17
3.5.3 Threat of substitute 17
3.5.4 Bargaining power of buyer 17
3.5.5 Intensity of rivalry 18
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Chapter 4 Flavored and Functional Water Market- Product Segment Analysis 19
4.1 Flavored Water 20
4.2 Functional Water 21
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