Press release
The Smart Shutter Company Launches the Only British-Designed Window Shutter Sold Direct to Consumers
London, UK - May 2026 - The Smart Shutter Company is proud to announce the launch of its latest range of premium plantation shutters - the only British-designed window shutter available direct to consumers, combining superior engineering, modern aesthetics, and exceptional durability at highly competitive prices.Designed in Britain specifically for UK homes and lifestyles, the new shutter collection delivers a stronger, more refined product than many standard imported alternatives currently on the market.
"Our focus has always been on creating a shutter that feels more substantial, performs better over time, and gives customers genuine value."
"By controlling both the design process and our own manufacturing line in China, we're able to deliver a premium-quality shutter directly to homeowners without the traditional retail mark-up."
Built Stronger. Designed Better.
The new shutter range introduces a number of premium engineering upgrades, including:
More robust stile construction for increased strength and longevity
Choice of 70mm and 90mm louvre sizes for enhanced light control and contemporary styling
Heavy-duty 3D invisible hinges for a cleaner appearance and smoother operation
Precision British design tailored for modern UK interiors
Unlike many shutter brands that rely entirely on third-party factories, The Smart Shutter Company operates its own dedicated production line in China, ensuring strict quality control, consistency, and faster production turnaround times.
Direct-to-Consumer Advantage
By selling directly to consumers, The Smart Shutter Company eliminates unnecessary middlemen and showroom overheads, allowing homeowners to access a higher-specification product at a more accessible price point.
The company's direct model also provides customers with:
Personal design consultations
Accurate made-to-measure manufacturing
Faster communication and support
Transparent pricing with no hidden retail commissions
A New Standard in Plantation Shutters
The launch reflects growing consumer demand for better-quality window furnishings that combine durability with contemporary design. With British-led product development and factory-controlled manufacturing, The Smart Shutter Company aims to redefine expectations within the UK shutter market.
For more information, visit:
www.thesmartshuttercompany.com
Media Contact
The Smart Shutter Company
Email: info@thesmartshuttercompany.com
Website: www.thesmartshuttercompany.com
128 City Road, london, EC1V 2NX
New company, woman owned, British designed and develped by a team of skilled designers and engineers over 3 years . Sold direct to the consumer. Launched a powwered model in the autumn that is gamechanging
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