61% of French households buy organic food
Researchers from INRA (Institut National de la Recherché Agronomique) note a distinctive feature of the organic market is its strong growth rate.
In their study of 22,359 French households, INRA researchers found that the average food-budget share for organic products was 3.61% (for all households) and 5.96% (for those that purchase organic).
The authors point out that to expand organic food consumption, information campaigns on the organic label could benefit from being associated with territorial factors and with the strengthening of contact between (potential) consumers and the local actors of the organic sector.
The full paper is available (free) at the Journal of Organics website.
Journal of Organics is a free, international, open access, peer reviewed academic journal publishing papers on all aspects of organiculture, organic food, farming etc.
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