Press release
More Than 32,000 Visitors Have Seen the Presumably "World's Smallest Banner Advertisement"
Screenshot of the presumably "world's smallest banner advertisement"
Story:
Two years ago, Peter Debik (37) from Berlin, Germany, has put a single pixel on a web page. The pixel works like a banner advertisement: Site visitors can click on it and are forwarded to a hidden website of an advertiser. Normally only one to three percent of internet users click on banner ads, but this pixel has a 96 percent click-rate. Almost every visitor clicks on it, because it is placed prominently and inviting. Further, it appeals to click on the presumably world's smallest advertisement (on average computer monitors, the pixel measures 1/64 square inch only).
The homepage this pixel is seen on is fitly named "you-cant-resist.com". The pixel is auctioned on eBay every week. The highest bid can determine the redirection target for a full week. The auction winner brings hundreds of visitors to his website. Within two years, more than 32,500 visitors have seen the pixel. At a click-rate of 96% this makes 31,200 clicks for the advertisers. Some of them were lucky to get the pixel for only 1 Euro (1.55 Dollar). This however got rare. While the pixel becomes known better on the Internet, its market value rises. More and more visitors click on it, which leads to an increased advertising effect for the advertiser.
Bitpalast GmbH
Sensburger Allee 27
D-14055 Berlin, Germany
Phone +49 3032701892
Fax +49 3032701891
service@bitpalast.de
About pixel "inventor" Peter Debik:
Peter Debik has worked as a bank officer and afterwards studied Communication Science and Linguistics at Technical University Berlin. He is owner and CEO of Bitpalast, a leader in systematic Internet solutions.
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