As Pandemic-Era Pets Reach Middle Age, Hemp Well Surpasses One Million Pets Served

The dogs, cats, and other animals adopted during the pandemic years are aging into their first supplement years, reshaping how American households approach daily pet wellness.
Something quiet is happening in the pet aisle. The puppies, kittens, and other animals Americans brought home during the pandemic years are now middle-aged. Dogs that were sixteen weeks old in the summer of 2021 are now four years old. Cats are heading into their senior years. And across millions of American households, their owners are starting to think about the part of pet care they didn't have to think about before - daily wellness supplements.

Hemp Well, a family-owned maker of hemp-based supplements for dogs, cats, birds, and horses, today announced that its products have now been used for more than one million pets across the United States. The milestone coincides with a generational shift in how American households approach the pet wellness category - and, the company says, with the emergence of the audience that has made it possible.

According to the American Society for the Prevention of Cruelty to Animals, nearly one in five U.S. households adopted a pet during the pandemic years. Those animals are now concentrated in the three-to-six-year-old age range - the life stage at which pet owners typically begin incorporating daily supplements into their routines.

For the brands serving that cohort, the payoff is arriving now, as owners who once shopped only for food and toys begin adding wellness products to their carts on a recurring basis.

Hemp Well's customer base reflects that demographic shift in several ways. The company offers formulations for dogs, cats, birds, and horses - a multi-species range that aligns with the reality of many U.S. households, which often include more than one kind of animal. Multi-pet homes represent a meaningful and growing share of the brand's repeat customers.

Based in Auburn Hills, Michigan, Hemp Well has grown alongside the cohort of owners it serves, relying on direct customer relationships and a straightforward sourcing model built around organic hemp grown on U.S. farms. The brand is now carried at more than one thousand retail locations across the country.

What comes next for Hemp Well is, in some ways, already written into the demographics. The pandemic-era pets now entering middle age will progress through senior years in the decade ahead, and the pet wellness category is expected to continue growing in parallel. The company expects to expand its product range and distribution in 2026 while keeping its sourcing domestic.

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