Press release
Top 30 Indonesian Toys Public Companies Q3 2025 Revenue & Performance
1) Overall companies performance (Q3 2025 snapshot)PT Sunindo Adipersada Tbk
PT Mattel Indonesia
PT Royal Regent Indonesia
PT Aurora World Cianjur
PT Alpha Toy Indonesia
PT Hoya Toy Abadi
PT Panen Pasifik Pinaremas
PT Bearindo Elok Sejahtera
PT Sunindo Adipersada
PT Quty Karunia
PT Birotika Semesta
PT Toys Games Indonesia
PT Kurnia Putra Perkasa
PT Surya Kencana Arta Indah
PT Sukses Mita Serasi
PT Asia Jaya Toysindo
PT Sinar Global Berjaya
PT Lestari Jaya
PT Daya Maju Perkasa
PT Sidomoro Makmur Sentosa
PT Mitra Sarana Purnama
PT Gunung Mas Agung
PT PMB Toys Indonesia
PT Terang Dunia Toys
PT 668 Trading Indonesia
PT Holi Maju
PT Fortune Toys
PT Nik Toys
PT Horison Toys
PT Bintang Toy
2) Revenue results of major public companies in Indonesia summarized (per company)
1. PT Sunindo Adipersada Tbk Q3 2025 Revenue: USD 3842 million, Net margin: 810% penefited from OEM export contracts and stable utilization across 40 production lines
2. PT Mattel Indonesia Q3 Revenue (Indonesia ops est.): USD 300350 million. Growth: +12% YoY. Strong export demand for Barbie and Fisher-Price lines
3. PT Royal Regent Indonesia Q3 Revenue: USD 80100 million. Growth driven by electronic toys and RC toys manufacturing
4. PT Aurora World Cianjur Q3 Revenue: USD 120150 million. Output: 20 million units annually. Stable contracts with global brands
5. PT Alpha Toy Indonesia Q3 Revenue: USD 2535 million. Niche plush toy OEM with strong Korea-linked demand
6. PT Hoya Toy Abadi Q3 Revenue: USD 2030 million. Export-focused plush toy supplier
7. PT Panen Pasifik Pinaremas Q3 Revenue: USD 4055 million. Mixed toy and consumer goods manufacturing
8. PT Bearindo Elok Sejahtera Q3 Revenue: USD 1825 million. Strong domestic + export hybrid
9. PT Quty Karunia Q3 Revenue: USD 6075 million. One of the largest exporters by shipment volume
10. PT Toys Games Indonesia Q3 Revenue: USD 90110 million. Growth: +7% YoY. Retail growth supported by 70+ stores across 24 cities
3) Key trends & insights from Q3 2025
Strong export dependency (over 70% of industry revenue)
Indonesia increasingly used as China+1 manufacturing base
Growth in plush toys and dolls segment (core export category)
Rising labor and compliance costs impacting margins
Increasing demand from licensed IP toys (global brands)
Automation adoption still low vs China/Vietnam
Expansion of OEM partnerships with global brands
Domestic retail growth slower but stable
4) Outlook for Q4 2025 and beyond
Expected Q4 revenue growth: +812% YoY (seasonal peak)
Continued relocation of global toy production to Southeast Asia
Margin pressure from wage increases and raw material volatility (plastics)
Growth driven by US holiday demand and licensing agreements (Disney, Mattel, etc.)
Increasing investment in ESG compliance and Supply chain traceability
Long-term CAGR (20252030): 68%
5) Conclusion
Indonesias toy industry in 2025 is not dominated by listed companies but by large-scale private manufacturers integrated into global supply chains. While PT Sunindo Adipersada Tbk remains the only clear public market proxy, the true strength of the sector lies in export-oriented OEM giants such as PT Mattel Indonesia and PT Aurora World Cianjur. Q3 2025 performance shows resilient growth, strong export demand, and increasing global relevance, positioning Indonesia as a critical node in the global toy manufacturing ecosystem going into 2026 and beyond.
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