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The Digital Product Passport is evolving into a global infrastructure

03-30-2026 11:13 AM CET | IT, New Media & Software

Press release from: Narravero - Let your products talk

The establishment of the ISO/IEC JTC 5 "Digital Product Passport" ( (C) Narravero GmbH).

The establishment of the ISO/IEC JTC 5 "Digital Product Passport" ( (C) Narravero GmbH).

With the establishment of the international standardisation body ISO/IEC JTC 5, the Digital Product Passport (DPP) is increasingly moving into a global context. What has so far been discussed primarily within the framework of European regulation is now becoming an international issue.

The focus is shifting away from regulatory relevance towards practical implementation. The key question is whether existing requirements can be translated into a technically and organisationally robust infrastructure that works across companies, industries and markets.

The Digital Product Passport is often viewed through the lens of compliance. At the same time, it introduces broader requirements for how product data is managed. These include, in particular, the unique identification of products, the structured provision of information, and integration into existing IT systems and processes.

With the European Ecodesign Regulation for Sustainable Products (ESPR), the DPP is gradually becoming a core element of regulatory requirements. At the same time, other economic regions are developing their own approaches to product data and digital documentation. The result is a growing need to align different systems and requirements.

For companies, this translates into increasing demands on the design of their data and system landscapes. Diverging data models, identification systems and interfaces can add significant complexity - especially across international supply chains.

"The Digital Product Passport is not an isolated regulatory requirement, but a new form of infrastructure for product data," says Thomas L. Roedding, CEO of Narravero. "The central challenge is to ensure these systems are interoperable and can connect across markets."

International standardisation plays a critical role in this context. It helps establish common foundations and enables the use of product data across different markets.

As the DPP continues to evolve, it will become clear to what extent regulatory requirements can be translated into a coherent system that works on a global scale.

Zum ganzen Artikel von Thomas L. Roedding auf LinkedIn:
https://www.linkedin.com/pulse/digital-product-passport-goes-global-becomes-enabler-r%C3%B6dding-nwevf/

Narravero Gmbh
Am Mittelhafen 10
48155 Muenster
Germany

https://narravero.com

Frau Dr.Inga Ellen Kastens
025174788851

ingaellen.kastens@narravero.com

When products speak, ownership becomes a relationship. One tap or scan with your smartphone--no downloads, no apps. The Digital Product Passport (DPP) gives products a voice and people a reason to listen.

This creates a new bond between brand, product, and consumer: a purchase turns into an ongoing conversation. Closer engagement measurably improves outreach, boosts customer loyalty, and unlocks new revenue potential--all data-driven and trackable.

Narravero delivers the complete DPP solution via its SaaS platform, trusted by 200+ companies across 12+ industries, including BONPRIX, STRAUB MARBERT, B&W International, SEINE Batteriesysteme, and COR. Thomas L. Roedding, CEO & Founder, is actively shaping DPP standards at both European and national levels, serving in leadership roles at DIN and CEN-CENELEC.

Learn more at: www.narravero.com

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