Global Healthcare E-Commerce Set to Triple from USD 0.52 Trillion in 2025 to USD 1.43 Trillion by 2031, Accelerating at 18.38% CAGR | Key Players - Amazon Pharmacy, CVS Health, Alibaba Health

Healthcare E-Commerce Market size in 2026 is estimated at USD 0.62 trillion, growing from 2025 value of USD 0.52 trillion with 2031 projections showing USD 1.43 trillion, growing at 18.38% CAGR over 2026-2031. The zero trust security market is growing rapidly due to rising cyberattacks, increasing remote and hybrid work adoption, expanding cloud migration, stricter data protection regulations, and growing demand for identity-based security frameworks that minimize insider threats and protect distributed enterprise networks.

Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):-https://www.datamintelligence.com/download-sample/healthcare-e-commerce-market?prtk

Key Industry Developments

✅ October 2025: Rakuten's online pharmacy service launched in Japan, but U.S. partners adapted similar drone delivery tech for medical devices and supplements, enhancing urban access under FDA e-pharmacy guidelines.

✅ June 2025: Wheel partnered with Amazon Pharmacy to launch an integrated medication-access module, embedding prescription checkout into virtual visits for seamless e-commerce delivery.

✅ April 2025: GoodRx introduced a new e-commerce experience for retail pharmacies with Hy-Vee, enabling online prescription validation, payment, and in-store pickup to streamline processes.

✅ February 2025: Health-E Commerce teamed with LifeMD for 50% discounts on obesity medications via FSA/HSA stores, boosting affordable online access to weight management.

✅ October 2025: Rakuten rolled out a new online pharmacy service with drone-assisted delivery for medical devices and nutritional supplements, compliant with MHLW e-pharmacy guidelines for faster urban access.

✅ January 2025: Google Ads updated its Healthcare Policy to permit online pharmacies and telemedicine providers to advertise prescription services under strict conditions, expanding digital reach.

Limited Japan-specific launches in late 2025; market trends show AI integration in e-commerce for personalized health services amid aging population demands.

Key M&A Deals

✅ ServiceNow 🡒 Armis - ServiceNow agreed to acquire Armis, a cybersecurity firm focused on asset visibility across IT, OT, and IoT environments, in a $7.75 billion all-cash deal announced December 2025. This acquisition strengthens ServiceNow's security and AI trust capabilities.

✅ Check Point Software Technologies 🡒 Veriti - Check Point acquired Israeli exposure and threat management startup Veriti in May 2025 (estimated > $100 million). This enhances Check Point's threat exposure and management tools, supporting Zero Trust attack surface security.

✅ Outpost24 🡒 Infinipoint - Outpost24, a Swedish identity and exposure management firm, acquired Infinipoint, a Zero Trust workforce access and device identity/posture provider (December 2025). This expands Outpost24's Zero Trust access and device security portfolio.

✅ ServiceNow 🡒 Veza - ServiceNow also announced the acquisition of identity security firm Veza (reported $1 billion) to strengthen governance and access control components within its security platform (December 2025).

✅ Zscaler 🡒 Red Canary - In May 2025, cloud-based Zero Trust security leader Zscaler acquired MDR vendor Red Canary for approximately $675 million, extending its managed detection and response capabilities across its Zero Trust Exchange platform.

✅ Cato Networks 🡒 Aim Security - In September 2025, Cato Networks acquired Aim Security to add AI security posture and risk capabilities to its SASE and Zero Trust offerings. (Financial terms undisclosed.)

✅ Netgear 🡒 Exium - On June 6, 2025, Netgear acquired Bengaluru-based cybersecurity startup Exium to integrate advanced security and managed service provider (MSP) offerings, broadening its secure connectivity & Zero Trust-aligned solutions.

Key Players:-

Amazon | Alibaba Group Holding Ltd. | EBay Inc | Remdi SeniorCare | CVS Health | MedLife | Netmeds | Doc Morris | Kroger Co. | McCabes Pharmacy

Key Segments

By Product Type, the market includes pharmaceuticals, medical devices, personal care products, and healthcare services. Pharmaceuticals hold a significant share due to increasing online prescription refills and over-the-counter (OTC) drug purchases. Medical devices such as diagnostic tools and wearable health monitors are also witnessing rising online demand, while personal care and wellness products contribute steadily through direct-to-consumer sales.

By Platform Type, the market is categorized into third-party marketplaces and brand-owned websites. Third-party platforms dominate due to wider product availability, competitive pricing, and customer trust, while brand-owned platforms are gaining traction as companies focus on direct engagement, subscription services, and personalized healthcare offerings.

By Business Model, the segmentation includes Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C). The B2C model leads the market, driven by growing online pharmacy adoption and home healthcare purchases. B2B platforms support bulk procurement for hospitals and clinics, while C2C remains limited but emerging in resale of wellness and medical accessories.

By End User, the market serves hospitals, clinics, pharmacies, and individual consumers. Individual consumers represent the largest segment due to rising digital health adoption and convenience-driven purchasing behavior. Healthcare institutions increasingly use e-commerce platforms for efficient procurement and supply chain optimization.

Buy Now & Unlock 360° Market Intelligence:https://www.datamintelligence.com/buy-now-page?report=healthcare-e-commerce-market?prtk

Market Drivers

• Growing Consumer Preference for Online Healthcare Purchases: Increasing adoption of digital channels for buying medicines, medical supplies, and wellness products is driving market growth as consumers seek convenience and faster delivery.

• Expansion of Telehealth and Virtual Care Services: Rising use of teleconsultations and digital prescriptions is integrating with e-commerce platforms, enabling seamless ordering of medications and health products post-consult.

• Rising Demand for Chronic Disease Management Products: Patients with chronic conditions are increasingly purchasing monitoring devices, supplements, and specialty products online to support long-term self-care.

• Increased Smartphone and Internet Penetration: Widespread access to mobile internet and smart devices is enabling more consumers to access healthcare marketplaces, apps, and online pharmacies.

• Shift Toward Personalized and Preventive Healthcare: Growing interest in preventive wellness, nutraceuticals, and personalized health products is boosting sales through e-commerce channels.

• Improved Logistics and Delivery Infrastructure: Enhanced last-mile delivery services, cold chain logistics, and faster fulfillment options are supporting the efficient distribution of healthcare goods ordered online.

• Supportive Regulatory Frameworks for Online Pharmacies: Easing of digital prescription rules and guidelines for online drug sales in many countries is encouraging expansion of health e-commerce platforms.

• Integration of Digital Payment Solutions: Secure and diverse online payment options (UPI, wallets, COD, insurance payments) are enhancing customer trust and reducing barriers to purchase.

• Aging Population and Rising Healthcare Awareness: Growing elderly demographics and increased health consciousness across age groups are boosting online purchase of medical and wellness products.

Regional Insights

North America: 35% - Holds the largest share globally, driven by advanced digital healthcare infrastructure, high internet penetration, and strong online pharmacy adoption.

Europe: 28% - Second largest region, supported by widespread healthcare digitization and strong online healthcare services uptake.

Asia Pacific: 25% - Rapidly growing market with expanding internet/mobile penetration and increasing consumer preference for online healthcare solutions.

Latin America: 7% (estimated) - Emerging e-commerce uptake in healthcare driven by improving digital infrastructure and rising online pharmacy services. (Based on broader regional segmentation trends where LatAm is materially smaller than NA/EU/APAC.)

Middle East & Africa: 5% - Growing but smaller share, with increasing digital adoption and emerging e-commerce healthcare platforms.

Speak to Our Analyst and Get Customization in the report as per your requirements:https://www.datamintelligence.com/customize/healthcare-e-commerce-market?prtk

Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription

Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring

Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -

Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.

Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.