Future Perspective: Key Trends Shaping the Supplements and Infant Milk Formula Travel Retail Market Until 2030

The travel retail market for supplements and infant milk formula is positioned for substantial growth as global travel activities pick up pace. Changing consumer preferences, advancements in product offerings, and enhanced regulatory measures are all playing a role in shaping this vibrant market. Let's explore the expected market expansion, key players, emerging trends, and important product segments driving this industry forward.

Projected Market Growth for Supplements and Infant Milk Formula in Travel Retail
The supplements and infant milk formula segment within travel retail is anticipated to grow rapidly, reaching a market size of $5.3 billion by 2030. This represents a compound annual growth rate (CAGR) of 11.0%. The expansion during this period is largely fueled by the recovery in global travel, increasing premiumization of travel nutrition, heightened attention to infant health and safety, growth in cross-border e-commerce, and more stringent regulatory oversight of infant formula products. Notable trends expected to influence the market include a rising demand for travel-friendly nutrition, broader availability of premium infant formula options, innovations in convenient packaging, enhanced presence in duty-free outlets, and improvements in product traceability and authentication.

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Leading Companies Driving the Supplements and Infant Milk Formula for Travel Retail Market
Several key players dominate this market, including Nestlé S.A., Wyeth Nutrition, Bayer AG, Abbott Laboratories, Danone S.A., Reckitt Benckiser Group plc, Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., Nature's Bounty Co., GNC Holdings Inc., Blackmores Limited, Swisse Wellness Group Pty Ltd, Vitabiotics Ltd., Hero Nutritionals LLC, Weider Global Nutrition, Elevit, Similac, Nutricia, and Pediasure.

In a notable move in July 2023, Bobbie, a US-based manufacturer specializing in organic infant formulas and pediatric nutrition products, acquired Nature's One. This acquisition was aimed at consolidating control over manufacturing processes by integrating Nature's One's established production facility. This integration provides Bobbie with end-to-end oversight from raw material sourcing to canning, which strengthens its supply chain resilience and capacity to capture a larger portion of the infant formula market. Nature's One, well-known for its "Baby's Only" organic formula brand, has a legacy of more than twenty years with a state-of-the-art production facility.

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Emerging Innovations in the Supplements and Infant Milk Formula for Travel Retail Sector
To stay competitive, companies in this market are focusing on product innovations such as fully plant-based, non-dairy infant formulas. These alternatives substitute traditional dairy with whole-food plant ingredients, aiming to meet infant nutritional requirements while appealing to parents looking for allergen-free or vegan-friendly options. For example, in April 2025, Else Nutrition, an Israel-based nutrition company, launched its first commercially available plant-based infant "follow-on" formula for ages 6 to 12 months, along with a stage 3 toddler drink for 12 to 36 months, in Australia. This formula incorporates ingredients like almond, buckwheat, and tapioca, avoids dairy and soy, and targets clean-label and allergen-sensitive consumer groups.

Key Segments Shaping Growth in the Supplements and Infant Milk Formula for Travel Retail Market
This market is categorized into several important segments:

1) By Type: Supplements, Adult Nutrition, Infant Milk Formula
2) By Product Form: Powder, Liquid, Ready-to-Feed
3) By Distribution Channel: Supermarkets or Hypermarkets, Convenience Stores, Pharmacies or Drugstores, Online Retail, Other Channels

Further subcategories include:
- Supplements: Vitamins and Minerals, Herbal Supplements, Protein and Amino Acids, Probiotics
- Adult Nutrition: General Adult Nutrition, Senior Nutrition, Sports Nutrition
- Infant Milk Formula: Standard Infant Formula, Follow-On Formula, Growing-Up Milk, Specialty Infant Formula

These segments highlight the diverse range of products catering to different consumer needs within the travel retail environment.

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This release was published on openPR.