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Segment Evaluation and Major Growth Areas in the Weight Gain Supplements Market
Weight Gain Supplements Market Size
Weight Gain Supplements Market Size and Growth Outlook
The weight gain supplements market is projected to grow swiftly, reaching a valuation of $25.97 billion by 2030 with a compound annual growth rate (CAGR) of 11.2%. This growth is fueled by increasing demand for personalized nutrition plans and greater attention to preventive healthcare. The rising popularity of e-commerce platforms for supplement sales also contributes to the market's expansion. Additionally, advancements in protein and carbohydrate formulations and the growing nutritional needs of the elderly are important factors. Trends expected to influence the market include a surge in clean-label weight gainers, a shift toward plant-based options, personalized nutrition, ready-to-drink weight gain products, and a stronger focus on nutrient-rich calorie sources.
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Key Companies Leading the Weight Gain Supplements Market
Several prominent players dominate the weight gain supplements industry, including Abbott Laboratories, Herbalife Ltd., GNC Holdings LLC, NOW Health Group Inc., Myprotein, Nutrabolt, Universal Nutrition Inc., Iovate Health Sciences International Inc., BPI Sports LLC, MusclePharm Corporation, Ultimate Nutrition Inc., Optimum Nutrition Inc., Weider Global Nutrition, Bio-Engineered Supplements and Nutrition Inc., Gaspari Nutrition LLC, Maximum Human Performance LLC, The Isopure Company LLC, Labrada Nutrition, Dymatize Enterprises LLC, ALLMAX Nutrition Inc., and Healthfarm Nutrition.
Strategic Acquisition Enhances Market Reach
In November 2024, Paine Schwartz Partners, a US-based investment firm focused on the food sector, acquired Promix LLC for an undisclosed sum. This move aims to accelerate Promix's growth by leveraging Paine Schwartz's expertise and resources to boost marketing efforts, product development, operational efficiency, and market penetration. Promix LLC is well-regarded for its nutritional supplements, including weight gain products, and this acquisition fits within Paine Schwartz's broader strategy to invest in healthier, safer, and more nutritious food options within the health and wellness industry.
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Emerging Trends Highlight Innovation in Weight Gain Supplements
Leading companies in the weight gain supplements segment are innovating by developing products like Ayurvedic weight gainer powders. These natural formulations respond to consumers' growing preference for holistic and safe health solutions. Ayurvedic weight gainers are made using traditional herbs and ingredients intended to support healthy weight gain by improving digestion, boosting metabolism, and enhancing overall wellness.
Example of Ayurveda-Based Product Launch
An illustrative example is Velnik India Limited's launch of Nutrigain Plus in May 2023. This Ayurvedic weight gainer powder is designed to help individuals achieve healthy weight gain naturally. It works by stimulating appetite and metabolism while providing essential nutrients that support muscle growth, strength, and vitality, all without artificial additives or chemicals. This product aims to assist underweight people in safely reaching their ideal body weight and improving general health.
Detailed Segmentation in the Weight Gain Supplements Market
The weight gain supplements market is broadly segmented across multiple categories as follows:
1) Product Types: Protein Powders, Mass Gainers, Weight Gainer Bars, Ready-To-Drink Shakes, and Meal Replacement Products.
2) Ingredient Types: Protein-Based, Carbohydrate-Based, Plant-Based, Creatine-Based, and Hybrid Formulations.
3) Formulations: Powder, Liquid, Bars, Capsules, and gummie*s*.
4) Consumer Types: Athletes and Bodybuilders, Fitness Enthusiasts, Individuals Seeking Weight Gain, Health-Conscious Consumers, and Elderly or Convalescent Patients.
5) Distribution Channels: Online Retail, Specialty Stores, Fitness Centers and Gyms, Pharmacies and Drug Stores, Supermarkets, and Hypermarkets.
Subcategories provide further granularity, such as types of protein powders (whey concentrate, isolate, hydrolysate, casein, or plant-based), different mass gainer formulations (high-carb bulk, balanced protein and carb, high-protein), and varied weight gainer bars (meal replacements, protein-rich snacks, plant-based/vegan). Ready-to-drink shakes include standard, high-protein, and functional varieties, while meal replacement products cover powdered, ready-to-drink, and nutritionally complete meals.
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