UK Founder Launches Structured Digital "Front Door" Platform as Businesses Move Beyond Contact Forms

Diane Shawe, UK entrepreneur and founder of QualiQuiz, has expanded the rollout of a structured digital intake platform designed to solve what she calls "the hidden operational crisis behind modern marketing."

As AI continues to reduce the cost of content production, advertising and campaign deployment, organisations are experiencing a surge in inbound enquiries. However, many still rely on static contact forms and manual screening processes.

According to Shawe, that gap is creating avoidable operational strain.

"Most organisations don't have a lead generation problem," said Shawe. "They have an intake governance problem. Traffic is easier than ever. Structure isn't."

QualiQuiz replaces traditional contact forms with structured qualification assessments that:

• Score and segment inbound enquiries
• Route candidates based on readiness and intent
• Provide immediate structured responses
• Integrate with existing CRM systems
• Support multi-department and multi-location deployment

The platform now includes dedicated frameworks for:

• Marketing agencies seeking infrastructure revenue models
• Franchise networks requiring candidate pre-qualification
• Multi-location businesses managing decentralised intake
• Public sector and housing organisations focused on governance and audit readiness
• Enterprise and SaaS environments needing controlled routing architecture

Unlike conventional chatbot or AI lead tools that focus on surface-level automation, QualiQuiz is positioned as a governed intake layer - sitting at the "digital front door" of an organisation.

Recent platform enhancements include:

• Industry-specific diagnostic scorecards
• Structured franchise recruitment filtering templates
• White-label infrastructure capabilities for agencies
• Executive-level governance briefs and architecture blueprints
• Role-based access control and audit logging

Rather than competing in the crowded AI agent market, QualiQuiz aims to provide structural clarity before human teams engage.

"The discovery call should not be the first filter," Shawe added. "Structured qualification should happen before calendars are opened."

With organisations increasingly concerned about lead quality, operational overload and governance exposure, the platform is designed to shift businesses from reactive screening to controlled intake architecture.

QualiQuiz is now live at:
https://www.qualiquiz.app

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Media Enquiries:
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QualiQuiz
Structured Digital Intake. Intelligent Qualification. Controlled Growth.
Introduction
QualiQuiz is a structured digital intake platform designed to solve one of the most overlooked problems in modern business: uncontrolled enquiry flow.
In an era where AI has made visibility cheap and advertising accessible to everyone, businesses are generating more inbound interest than ever before. But most organisations are still using static contact forms to capture demand.
More traffic.
More noise.
More unqualified enquiries.
More operational strain.
QualiQuiz replaces traditional forms with interactive, scored qualification flows that filter, segment, and route enquiries before they reach internal teams.
It is not a marketing tool.
It is a digital front door.
The Core Problem We Solve
Most businesses believe they have a lead generation issue.
In reality, they have an intake governance issue.
Common symptoms:
• Discovery calls booked with unqualified prospects
• Staff spending hours reviewing unsuitable applications
• Financial readiness not verified
• No structured pre-scoring
• No segmentation by seriousness or capability
• Inconsistent routing across departments or territories
• Conversion data fragmented or untracked
Traffic has become cheap.
Structure has not.
QualiQuiz introduces structured intake architecture that transforms enquiry capture from passive collection into intelligent qualification.
The QualiQuiz Concept
At its core, QualiQuiz is built on a simple but powerful principle:
Every enquiry should be scored before it is seen.
Instead of a "Contact Us" form, visitors complete a structured assessment aligned to the organisation's objectives.
That assessment:
• Applies weighted scoring logic
• Segments the visitor into defined outcome tiers
• Provides an immediate tailored response
• Routes internally based on rules
• Notifies the organisation instantly
• Captures structured data for reporting
This creates a governed digital front door.
How It Works
1. Replace Static Forms with Structured Qualification
Instead of:
Name
Email
Message
Visitors answer structured questions aligned to:
• Financial readiness
• Motivation
• Capability
• Timing
• Operational fit
This lowers defence while gathering meaningful data.
Psychologically, quizzes feel safer than forms.
They increase completion rates.
They encourage honesty.
2. Intelligent Scoring & Segmentation
Each answer carries weight.
Total scores map to defined outcome tiers, for example:
• Silver - Early Stage
• Gold - Growth Ready
• Platinum - Structured Scale
• Enterprise - Infrastructure Tier
The visitor receives a clear explanation of their result immediately.
No waiting.
No awkward follow-up.
No generic response.
3. Automated Routing & Governance
Internally, QualiQuiz can:
• Route enquiries to specific departments
• Segment by territory
• Trigger different follow-up workflows
• Notify via email, Telegram, WhatsApp
• Integrate with CRM systems via API/webhooks
This creates intake governance.
Every enquiry enters structured.
Every enquiry is visible.
Every enquiry is auditable.
Who QualiQuiz Is Built For
QualiQuiz is designed for organisations where enquiry volume, complexity or scale creates operational strain.
Ideal Use Cases
• Franchise networks qualifying candidates
• Agencies managing multi-client lead flow
• Multi-location service businesses
• Enterprise SaaS companies
• Housing associations & public sector organisations
• Financial services firms
• High-volume influencer brands
• Education & healthcare institutions
It scales from solopreneur to enterprise infrastructure.
The Strategic Layers
QualiQuiz operates across three structural tiers:
Enterprise - Structured Intake Deployment
For organisations needing governance across departments.
Agency Reseller - Infrastructure Revenue Model
For agencies monetising structured qualification across clients.
Diamond White Label - Infrastructure Partner
For organisations positioning themselves as qualification infrastructure providers.
This tiered architecture allows businesses not only to improve internal operations but also to generate recurring infrastructure revenue.
Why This Matters Now
Artificial Intelligence has reduced the cost of:
• Advertising
• Content creation
• Campaign deployment
• Traffic generation
But it has not solved:
• Lead quality
• Filtering
• Governance
• Routing
• Operational strain
Without structured intake, AI amplifies noise.
QualiQuiz introduces structure into the AI era.
It ensures that visibility converts into usable demand.
The Philosophy Behind QualiQuiz
QualiQuiz is built on three structural beliefs:
• Not every enquiry deserves equal access.
• Qualification should happen before calendar booking.
• Infrastructure outperforms campaigns long term.
Marketing brings visibility.
Infrastructure protects margin.
Qualification protects time.
Beyond a Tool
QualiQuiz is not simply a quiz builder.
It is:
• A digital front-door system
• A qualification governance framework
• A segmentation engine
• A conversion consistency layer
• A recurring infrastructure model
It transforms intake from passive to structured.
The Long-Term Vision
As organisations become more distributed, multi-location, AI-driven and automated, structured qualification becomes a strategic asset.
In the future:
• Every organisation will require intake governance.
• Every enquiry will need structured routing.
• Every department will require visibility.
QualiQuiz is positioning itself as the infrastructure layer behind that transformation.

This release was published on openPR.