Press release
Future Perspective: Key Trends Shaping the Men's Grooming Products Market Until 2030
Men's Grooming Products Market
The Men's Grooming Products Market Size and Growth Outlook Through 2030
The men's grooming products market is projected to reach $101.35 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.3%. This anticipated rise is fueled by greater awareness around self-care, a shift toward premiumized grooming products, deeper penetration of e-commerce platforms, increased demand for ingredient transparency, and ongoing innovation in grooming solutions. Key trends driving this growth include the widespread adoption of daily grooming routines, the popularity of natural and clean-label products, the expansion of premium men's care lines, a surge in online and subscription-based sales, along with growing interest in multifunctional grooming items.
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Top Players Leading the Men's Grooming Products Industry
The men's grooming sector features a competitive lineup of major companies, including LVMH Moët Hennessy Louis Vuitton SE, Johnson & Johnson, The Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Henkel AG & Co. KGaA, Chanel Limited, Colgate-Palmolive Company, Kao Corporation, Shiseido Company Limited, The Estée Lauder Companies Inc., Edgewell Personal Care Company, Beiersdorf AG, Reckitt Benckiser Group plc, Revlon Inc., Marico Limited, Coty Inc., Combe Incorporated, Scotch Porter LLC, and Beardbrand LLC.
Significant Acquisition Strengthens Unilever's Position in Men's Grooming
In June 2025, Unilever PLC, a UK-based consumer goods giant, acquired Dr. Squatch for $1.5 billion. This strategic move aims to enhance Unilever's portfolio with high-quality personal care products and leverage Dr. Squatch's strong expertise in natural men's grooming products such as soaps, deodorants, shampoos, and skincare items. The acquisition is expected to provide Unilever with several advantages: boosting its premium product offerings, tapping into Dr. Squatch's loyal customer base, adopting innovative direct-to-consumer marketing strategies, and expanding Dr. Squatch's presence on a global scale.
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Technological Advancements Driving Innovation in Men's Grooming
Leading companies in the men's grooming space are increasingly embracing technology, especially artificial intelligence (AI), to elevate the user experience. AI-powered personalization systems utilize machine learning algorithms and embedded sensors to analyze hair density, skin sensitivity, and shaving habits. This allows grooming devices to automatically adjust speed, pressure, and cutting action in real time, ensuring a precise and comfortable shave. For example, in April 2025, Philips from the Netherlands launched the Philips i9000 Shaver Series featuring SkinIQ AI technology. This shaver intelligently adapts to individual skin and beard types and includes a patented triple action lift-and-cut system, motion control, and active pressure guidance to optimize shaving performance and skin comfort.
How the Men's Grooming Products Market Is Categorized
This market is segmented by various factors to address diverse consumer needs:
1) Product Type: Shaving Products, Hair Care Products, Skincare Products, Body Care Products, Fragrances
2) Ingredients Used: Natural Ingredients, Synthetic Ingredients, Active Ingredients
3) Price Range: Economy Products, Mid-Range Products, Premium Products
4) Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Department Stores, Online Stores, Specialty Stores
5) End User: Teenagers, Adults, Elderly
Detailed Subsegments Within the Market
Further breaking down the product types:
- Shaving Products include Razors and Blades, Shaving Creams and Gels, Aftershaves and Balms, and Electric Shavers.
- Hair Care Products cover Shampoos, Conditioners, Hair Styling Products, and Hair Oils and Serums.
- Skincare Products consist of Face Wash and Cleansers, Moisturizers and Creams, Face Masks and Exfoliators, and Sunscreens.
- Body Care Products encompass Body Wash and Soaps, Body Lotions and Creams, Deodorants and Antiperspirants, and Body Scrubs.
- Fragrances include Eau de Toilette (EDT), Eau de Parfum (EDP), Colognes, and Body Sprays.
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