China E-commerce of Agricultural Products Market Research and Development Trend Forecast

At present, agricultural-related e-commerce have over 30 thousand, and e-commerce platform of agricultural products nearly 4000. In order to usher in a sustained purchasing power and drive relevant consumer groups, e-commerce of agricultural products should provide a good shopping experience for customers.
As a new business modality, e-commerce injecting new development vitality and power for traditional circulation mode of agricultural products in China. However, the farmer in e-business talent is scarce. Based on huge space for development of agricultural information, insiders think it will have optimistic prospects of e-commerce of agricultural products, how to better create the conditions to promote the healthy development of rural e-commerce, government, electronic business platform, companies are much to do.

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Electricity providers is indispensable participant in developing e-commerce of agricultural products. Now, third-party e-commerce platform provider is quietly becoming core driving force of rural entrepreneurship. Governments should encourage third-party e-commerce platform provider innovative lower prices and better quality services products constantly, and encourage providers develop the customized products to reduce cost of doing business. Meanwhile, government should encourage network platform to further transparency, sharing information, knowledge and business in platform and provide the necessary technical support and business development experience for enlarge business.
Agricultural-related e-commerce is rapid development in 2015. In 2015, the total network retail sales of agricultural product over 150.5 billion CNY, and increase of 50% over 2014. E-commerce platform of agricultural products nearly 4000, almost every day have an agro-business enterprise online. E-commerce of agricultural products suppliers enter the fourth round of the electricity business boom after 20 years of development, China’s electricity supplier following books, clothing, 3C boom in three electricity providers, has now entered the fourth round of the electricity business boom.
E-commerce of agricultural products suppliers form a “two superpowers – more strong – small minority” pattern. “Two superpowers” represent Alibaba and JD, “more strong” represent that there have many electricity supplier with strong competitiveness and “niche” refers to characteristic agricultural electricity providers with growth potential.

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Table of Contents

1 Industry Overview of E-commerce of Agricultural Products 1
1.1 Industry Overview of E-commerce 1
1.1.1 Definition of E-commerce 1
1.1.2 Classification of E-commerce 4
1.1.2.1 E-commerce Business Model 4
1.1.2.2 Different Trading Objects of E-commerce 6
1.1.2.3 Different Operating Mode of E-commerce 6
1.1.3 The Function of E-commerce 7
1.1.3.1 The Function of E-commerce for Enterprise 7
1.1.3.2 Function of E-commerce for Individual 9
1.2 Industry Overview of Agricultural E-commerce 9
1.2.1 Agricultural E-commerce Definition 9
1.2.2 Development Significance of Agricultural E-commerce 10
1.2.2.1 Promoting the Development of Agricultural E-commerce is An Important Way to Improve the Agricultural Market Mechanism 10
1.2.2.2 Promoting the Development of Agricultural E-commerce is an Important Way to Promote the Development of Modern Agriculture 10
1.2.2.3 Promoting Agricultural Development of E-commerce is to Expand and Enhance Important Driving Force of Consumer Demand 11
1.2.2.4 Promoting Agricultural Development of E-commerce is to Accelerate Objective Requirements of Government Functions Transformation 11
1.2.3 Business Level of Agricultural E-commerce 11
1.2.4 Feature of Agricultural E-commerce 12
1.3 Support System of Agricultural E-commerce 13
1.3.1 Logistics 13
1.3.2 Payment system 14
1.3.3 Security Assurance 15
2 China E-commerce of Agricultural Products Industry Development Environment Analysis 16
2.1 China Macroeconomic Environment Analysis 16
2.1.1 China GDP Analysis 16
2.1.2 China Industry Economy Analysis 17
2.1.3 China Society Fixed Investment Analysis 21
2.1.4 Total Retail Sales of Consumer Goods Analysis 26
2.1.5 Income of Urban Residents Analysis 28
2.1.6 Consumer Price Changes Analysis 31
2.2 China Social Network Environment Analysis 34
2.2.1 Internet Basic Resource Analysis 34
2.2.2 Basic Situation of Netizen Analysis 38
2.2.3 Internet Application Analysis 44
2.3 China E-commerce Development Status Analysis 53
2.3.1 E-commerce Industry Development Scale 53
2.3.2 B2B E-commerce Development Scale 54
2.3.3 Online Retail Market Scale of Development 56
2.3.4 Online Group-buying Market Scale of Development 57

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